# BAD Marketing

> BAD Marketing is an Alpharetta, Georgia growth agency that runs paid ads, email and SMS, Amazon, funnels and content for ecommerce brands, info-product sellers and local shops. Formed when Eddie Maalouf's 4Media merged with Ashton Shanks' Hemon Media, the 150-plus-person firm says it manages roughly $250 million in annual ad spend across clients doing north of $1.3 billion in combined revenue. The name stands for Bold And Disruptive, and the pitch is simple: most agencies chase the next logo while ignoring the ones they already signed.

- **Founded:** 2015
- **Headquarters:** Alpharetta, Georgia, United States
- **Founders:** Eddie Maalouf (Founder & CEO (formerly 4Media Marketing)), Ashton Shanks (Co-Founder (formerly Hemon Media Group))
- **Team size:** 150+ (company cites 150-160 marketers; LinkedIn lists 51-200)
- **Products:** Paid Advertising, Email & SMS Marketing, Amazon Management, Creative & Content Creation, Conversion Rate Optimization & Web
- **Notable:** Grew from a merger of two agencies (4Media and Hemon Media) into a 150+ person firm., States it manages roughly $250 million in annual ad spend across clients., Cites combined client revenue above $1.3 billion.

## Products & services

- **Paid Advertising** — Full-funnel media buying across Meta (Facebook/Instagram), Google, YouTube, TikTok and Twitter/X for ecommerce and lead-gen brands.
- **Email & SMS Marketing** — Lifecycle and retention marketing built on Klaviyo - flows, campaigns and segmentation for ecommerce revenue.
- **Amazon Management** — Amazon PPC, SEO and catalog optimization for product brands selling on the marketplace.
- **Creative & Content Creation** — Video, static and UGC-style ad creative, edited in-house for paid social and YouTube.
- **Conversion Rate Optimization & Web** — Landing page, funnel and website builds (Shopify, Webflow, ClickFunnels) engineered to convert traffic.
- **Info-Product & Coaching Growth** — Paid ads, funnels, offer development and sales management for course creators, coaches and online educators.
- **Local Business Marketing** — Customer-acquisition campaigns for auto shops, family entertainment centers and other local businesses.
- **BAD Marketing Podcast** — A podcast hosted by Eddie Maalouf featuring ecommerce operators and marketing founders.

## Achievements

- Grew from a merger of two agencies (4Media and Hemon Media) into a 150+ person firm.
- States it manages roughly $250 million in annual ad spend across clients.
- Cites combined client revenue above $1.3 billion.
- Reports over $2 billion in items added to online shopping carts through its campaigns.
- Serves 30+ named brands including Snow, BlueChew, ClickFunnels and Eczema Honey.

## Latest updates

- **2023-09** — Rebranded from 4Media/Hemon Media to BAD Marketing, adopting the 'Bold And Disruptive' identity and new logo.
- **2024-01** — Expanded specialist team past 150 marketers across ecommerce, info-product and local-business divisions.

## Links

- Website: https://badmarketing.com
- LinkedIn: https://www.linkedin.com/company/badmarketing-digital
- Twitter/X: https://twitter.com/BAD_Marketers
- Instagram: https://www.instagram.com/badmarketingg/
- Facebook: https://www.facebook.com/BADmarketingg/

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Profile page: https://yespress.io/bad-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-08-16