# Backlight

> Backlight is a global media software company that assembled Celtx, Ftrack, Iconik, Wildmoka and Zype through acquisitions. Its six-product portfolio, including Cinesync, helps creative teams plan productions, track work, organize and review media, publish live clips and run streaming services. PSG led more than $200 million of investment announced at its April 2022 public launch.

- **Founded:** 2021
- **Headquarters:** Boston, United States
- **Products:** Iconik, Ftrack, Cinesync, Celtx, Wildmoka
- **Notable:** Announced five strategic acquisitions at the April 2022 public launch., Iconik Review received a Future Best of Show award from TV Tech at IBC 2025., Cinesync’s underlying review technology has Academy Award and Emmy recognition.

## Products & services

- **Iconik** — Hybrid-cloud media asset management, search, metadata, sharing, review and connected publishing.
- **Ftrack** — Production tracking and creative project coordination for studios, animators and other production teams.
- **Cinesync** — Synchronized, frame-accurate remote media review with high-fidelity playback.
- **Celtx** — Screenwriting, story development and pre-production planning software.
- **Wildmoka** — Cloud clipping, live production, reframing and publishing for broadcasters and sports media teams.
- **Zype** — Video streaming infrastructure, distribution workflows, APIs and monetization tools.
- **Iconik Publish Panel** — Wildmoka publishing within Iconik; general availability announced August 27, 2026.

## Achievements

- Announced five strategic acquisitions at the April 2022 public launch.
- Iconik Review received a Future Best of Show award from TV Tech at IBC 2025.
- Cinesync’s underlying review technology has Academy Award and Emmy recognition.
- The 2026 Iconik report describes a database of 903 million assets and 324 PB of indexed storage.

## Latest updates

- **2026-08** — Announced general availability of the Iconik Publish Panel, plus AI discovery, a Brand Portal and an MCP Server; Wildmoka AI Moments was in beta.
- **2026-05** — Wildmoka added self-service live room settings and folders for Channel Studio content blocks.
- **2026-04** — Wildmoka added AI-powered imports from Iconik; speech-to-text and AutoReZone remain optional subscription add-ons.
- **2026-02** — Released the sixth annual Iconik Media Stats Report, covering media volume, storage and AI adoption.

## Links

- Website: https://www.backlight.co/
- LinkedIn: https://www.linkedin.com/company/backlight-co/
- Twitter/X: https://twitter.com/Backlight

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Profile page: https://yespress.io/backlight
Published by YesPress — https://yespress.io
Last updated: 2026-10-02