# Backe

> Backe is a privately held digital marketing and brand communications agency from Radnor, Pennsylvania. Its work joins brand strategy, research, creative, media and web technology, with a notable record in higher education, professional associations, healthcare and other regulated categories. Archived case studies show the agency's preferred move: define the behavior to change, find the human insight beneath it, then attach the creative work to a number that can prove whether it worked.

- **Founded:** 1997
- **Headquarters:** Radnor, United States
- **Products:** Strategy, Creative, Technology, Media planning and buying
- **Notable:** Created what a 2016 company announcement described as the Philadelphia area's first in-house interactive department., Raised Peirce College's unaided awareness by 300% in under three years., Helped Arcadia University increase freshman inquiries by 44% and deposits by 50% in less than a year; average incoming SAT scores rose 30 points.

## Products & services

- **Strategy** — Immersion sessions, branding, market research and analysis, message development, analytics and data visualization, and campaign planning.
- **Creative** — Content strategy, user experience, design, social media, SEO/SEM and copywriting designed to attract, engage and retain audiences.
- **Technology** — Contextual inquiry, requirements gathering, functional specifications, interface development, programming, QA/testing, hosting, maintenance and e-commerce.
- **Media planning and buying** — Campaign creation and media execution across radio, transit, print, display, email, newsletters, webinars and other digital channels.

## Achievements

- Created what a 2016 company announcement described as the Philadelphia area's first in-house interactive department.
- Raised Peirce College's unaided awareness by 300% in under three years.
- Helped Arcadia University increase freshman inquiries by 44% and deposits by 50% in less than a year; average incoming SAT scores rose 30 points.
- A PMI media campaign achieved 246% of its click-through-rate benchmark and 210.9% of its conversion-rate benchmark.
- Built a client roster spanning Airgas, GSK, higher education, professional associations, nonprofits and industrial businesses.

## Latest updates

- **2018-09** — The agency's homepage featured new work for Stokes Equipment and Amazing Surf Adventures / Operation Surf.
- **2018-08** — Backe published sector-focused guidance arguing for a role for pharmaceutical brands on Facebook.
- **2016-09** — Backe appointed Dan Donovan as vice president and creative director as it expanded digital capabilities.

## Links

- Website: https://backemarketing.com
- LinkedIn: https://www.linkedin.com/company/backe-digital-brand-marketing_46075
- Twitter/X: https://twitter.com/BackeMarketing
- Facebook: https://facebook.com/BackeMarketing

---

Profile page: https://yespress.io/backe
Published by YesPress — https://yespress.io
Last updated: 2026-09-21