# BABs

> BABs is a New York-based Web3 growth and communications company that combines go-to-market strategy, public relations, creator campaigns, branding, product advice and on-chain analysis. Founded by Catie Romero-Finger and Nastya Adamova after an earlier NFT concept grew into a broader agency idea, it sells tailored engagements to crypto protocols and emerging-technology teams that want measurable user, liquidity and market outcomes rather than reach alone.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Catie Romero-Finger (Founder & CEO), Nastya Adamova (Founder & COO)
- **Products:** Growth strategy, Public relations, Influencer and creator marketing, Branding, Product development
- **Notable:** BABs reports more than 200 clients and more than 400 partnerships., Romero-Finger says a BABs campaign for RAAC launched a utility NFT that appreciated 12 times in its first week and assembled a community with an estimated $300 million in on-chain wealth., Catie Romero-Finger was included in TechRound's 2022 BAME 50 list.

## Products & services

- **Growth strategy** — Go-to-market planning spanning market positioning, tokenomics, partnerships, funnels, incentives and launch execution.
- **Public relations** — Narrative, media relations and thought-leadership programs for crypto and emerging-technology companies.
- **Influencer and creator marketing** — Creator discovery, audience analysis, outreach and campaign management informed by on-chain and off-chain signals.
- **Branding** — Brand identity, messaging, content and design intended to make technical products understandable and credible.
- **Product development** — Roadmaps, user-experience advice, market positioning and technical-development support focused on adoption.
- **Strategic advisory** — Guidance on fundraising, partnerships, community systems, market entry and growth priorities.

## Achievements

- BABs reports more than 200 clients and more than 400 partnerships.
- Romero-Finger says a BABs campaign for RAAC launched a utility NFT that appreciated 12 times in its first week and assembled a community with an estimated $300 million in on-chain wealth.
- Catie Romero-Finger was included in TechRound's 2022 BAME 50 list.
- Catie Romero-Finger appeared as a speaker at Proof of Talk 2025 and was named an Influential Voice for its 2026 event.
- BABs has presented or participated at industry events including NFT Paris, Zebu Live, ETHDenver, EthCC and TOKEN2049.
- The company expanded from its original communications and inclusion framing into an on-chain growth offer covering creator intelligence, tokenomics, product and liquidity strategy.

## Latest updates

- **2026-08** — BABs and Infinilex announced a combined Web3 Readiness Grade and Token Launch Bundle linking growth execution with legal and compliance work.
- **2026-06** — BABs participated in Proof of Talk 2026 as a community partner, while Catie Romero-Finger was promoted as an Influential Voice.
- **2026-04** — Romero-Finger said BABs was building a proprietary data product intended to validate KOL performance by joining on-chain and off-chain signals.
- **2025-11** — Catie Romero-Finger discussed data-led crypto marketing, durable communities and quality over quantity on the BlockDrops podcast.
- **2025-04** — BABs published its case for measuring Web3 growth through useful adoption rather than surface-level engagement.

## Links

- Website: https://babs.xyz/
- LinkedIn: https://www.linkedin.com/company/babsxyz/
- Twitter/X: https://x.com/babs_agency

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Profile page: https://yespress.io/babs
Published by YesPress — https://yespress.io
Last updated: 2026-09-24