# B12

> B12 is a New York-based software company that builds an AI-powered, all-in-one platform for professional service providers - lawyers, accountants, consultants, and other small firms - to get online and run their businesses. Its AI generates a complete, industry-specific website in about 60 seconds, then pairs that automation with on-platform human designers, copywriters, and SEO specialists through a system the company calls Orchestra. Beyond websites, B12 bundles scheduling, intake forms, e-signatures, invoicing, payments, email marketing, and a client contact manager into one subscription.

- **Founded:** 2015
- **Headquarters:** New York, New York, United States
- **Founders:** Nitesh Banta (Co-founder & CEO), Adam Marcus (Co-founder & CTO)
- **Team size:** ~82 employees
- **Products:** AI Website Builder, Orchestra, Client Engagement Suite, Payments & Invoicing, Marketing Tools
- **Notable:** Generated more than 4 million websites through its AI plus human Orchestra system, Used by over 150,000 businesses since 2015, Raised roughly $43M in total funding across rounds

## Products & services

- **AI Website Builder** — Generates a complete, personalized, industry-specific website in about 60 seconds from a business name and description, then lets owners refine it with a full editor plus AI assist.
- **Orchestra** — B12's human-assisted AI system that blends automation with on-platform experts - designers, copywriters, and SEO specialists - to review and enhance AI-generated sites.
- **Client Engagement Suite** — Built-in tools including online scheduling, client intake forms, e-signatures, contracts, contact manager, and a client portal.
- **Payments & Invoicing** — Integrated online payment processing, automated and recurring invoicing for service businesses.
- **Marketing Tools** — Email marketing automation, SEO optimization, and website analytics to help firms attract and retain clients.

## Achievements

- Generated more than 4 million websites through its AI plus human Orchestra system
- Used by over 150,000 businesses since 2015
- Raised roughly $43M in total funding across rounds
- Positioned by TechCrunch as aiming to be 'the Shopify for professional services firms'
- Builds a launch-ready, branded website in about 60 seconds

## Latest updates

- **2021-10** — Raised $15.7M to expand its online enablement platform for professional services firms.
- **2025-12** — Search interest and adoption accelerated sharply through late 2025 as AI website builders went mainstream.

## Links

- Website: https://b12.io
- LinkedIn: https://www.linkedin.com/company/b12io
- Twitter/X: https://twitter.com/b12io
- Facebook: https://www.facebook.com/TeamB12/

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Profile page: https://yespress.io/b12
Published by YesPress — https://yespress.io
Last updated: 2026-06-07