# B-Stock

> B-Stock is a San Mateo software and marketplace company that helps retailers, brands, manufacturers and mobile-industry sellers move returned, trade-in and excess inventory directly to approved business buyers. Its platform combines auctions, fixed-price and negotiated sales with private buyer groups, payments, freight, support and resale analytics. B-Stock says its network handles roughly 140 million units and $8 billion in retail value annually, giving sellers a way to recover cash and warehouse space while keeping usable goods in circulation.

- **Founded:** 2008
- **Headquarters:** San Mateo, United States
- **Founders:** Howard Rosenberg (Founder and former CEO), Bill Cornell (Co-founder and founding CTO)
- **Team size:** Approximately 260 employees; LinkedIn lists 201-500
- **Products:** B2B Resale Platform, Private and Curated Marketplaces, Managed Resale Services, Integrated Freight and Payments, Predictive Price Modeling
- **Notable:** B-Stock says it sold 140 million units in 2024, up 30% year over year., The company reports more than 3.8 million bids across its platform in 2024., Its current buyer overview cites more than 1,500 daily listings, roughly 270,000 annual transactions and $8 billion in annual retail value sold.

## Products & services

- **B2B Resale Platform** — A centralized system for auctions, Buy Now listings, offers and direct contract sales, with transaction history and seller controls.
- **Private and Curated Marketplaces** — Branded resale storefronts and buyer groups that let retailers and manufacturers control access, geography and downstream channels.
- **Managed Resale Services** — Demand generation, buyer vetting, listing strategy, customer support, dispute mediation, reconciliation and account management.
- **Integrated Freight and Payments** — Automated shipping coordination, collections, fraud controls and payment dispute handling inside the resale workflow.
- **Predictive Price Modeling** — AI- and machine-learning-based estimates built from closed listings and variables such as condition, category, season, lot size and channel.
- **Mobile Insights** — Seller-only historical, current and forecast pricing and depreciation data for pre-owned mobile devices.
- **B-Stock Blue** — Select Amazon inventory with verified manifests, faster processing, tracking and lower shortage risk.
- **B-Stock Net Terms** — Embedded 30-day payment terms for eligible business buyers, powered with Balance.

## Achievements

- B-Stock says it sold 140 million units in 2024, up 30% year over year.
- The company reports more than 3.8 million bids across its platform in 2024.
- Its current buyer overview cites more than 1,500 daily listings, roughly 270,000 annual transactions and $8 billion in annual retail value sold.
- B-Stock says 65% of items sold in 2024 were customer returns rather than overstock.
- Supply & Demand Chain Executive gave B-Stock a 2024 Top Software & Tech award for its Predictive Price Modeling Tool.
- B-Stock reports that its platform finds a second life for more than 130 million items representing about 400 million pounds of inventory annually.
- The company remained profitable in its first year after spinning the business concept out of eBay, according to Forbes.

## Latest updates

- **2026-03** — B-Stock's Rob Iaria and Cam Rotsart were named 2026 Pros to Know by Supply & Demand Chain Executive.
- **2025-10** — B-Stock partnered with Balance to add embedded payments and 30-day net terms for eligible buyers.
- **2025-03** — The company reported 140 million units sold and more than 3.8 million bids on the platform during 2024.
- **2025-02** — B-Stock launched Mobile Insights for historical, current and forecast pricing and depreciation data on pre-owned devices.
- **2024-12** — Its Predictive Price Modeling Tool received a 2024 Top Software & Tech award.

## Links

- Website: https://bstock.com
- LinkedIn: https://www.linkedin.com/company/bstocksolutions
- Twitter/X: https://x.com/bstocksol
- Facebook: https://www.facebook.com/bstocksolutions

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Profile page: https://yespress.io/b-stock
Published by YesPress — https://yespress.io
Last updated: 2026-08-10