# Azran Osman-Rani

> Azran Osman-Rani is a Malaysian entrepreneur, author and executive coach based in Kuala Lumpur. The co-founder and CEO of Naluri previously led AirAsia X from start-up to public listing and served as iflix Group COO and CEO of iflix Malaysia, following roles at Astro, Bursa Malaysia and consulting firms.

- **Role:** Co-founder & CEO at Naluri
- **Organizations:** Naluri, AirAsia X, iflix, Astro, Bursa Malaysia, McKinsey & Company, Booz Allen Hamilton, Axiata Foundation, Endeavor Malaysia, MoneyMatch
- **From:** Kuala Lumpur, Malaysia
- **Nationality:** Malaysian
- **Education:** Bachelor’s degree in Electrical Engineering, Stanford University, Master’s degree in Management Science & Engineering, Stanford University
- **Known for:** Led AirAsia X from start-up to public listing in six years, with approximately 2,500 employees., Helped launch and scale iflix as Group COO and Malaysia CEO., Author of 30 Days and 30 Years.

## Career timeline

- **1971** — Born in Kuala Lumpur.
- **1995** — Began consulting career at Booz Allen Hamilton; later joined McKinsey & Company.
- **2002-2003** — Senior Vice President and Head of Business Transformation at Kuala Lumpur Stock Exchange/Bursa Malaysia.
- **2004-2007** — Senior Director of Business Development at Astro.
- **2007** — Became founding CEO of AirAsia X; first long-haul flight departed for Gold Coast on 2 November.
- **2013** — AirAsia X listed on Bursa Malaysia.
- **2015** — AirAsia X CEO tenure ended on 30 January; joined iflix as Group COO and Malaysia CEO.
- **2017** — Co-founded Naluri; iflix operating leadership ended in 2017.
- **2019** — Published 30 Days and 30 Years.
- **2020** — Appointed Axiata Foundation trustee on 13 October.

## Achievements

- Led AirAsia X from start-up to public listing in six years, with approximately 2,500 employees.
- Helped launch and scale iflix as Group COO and Malaysia CEO.
- Author of 30 Days and 30 Years.
- Mentors entrepreneurs through Endeavor Malaysia.
- Ironman triathlete.

## Latest updates

- **2026-07** — Featured in Project Management Institute’s The Shift Code coverage about challenging assumptions and moving faster.
- **2026-02** — Published The Power of Peer Groups, describing his eight-member YPO Forum.
- **2026-01** — Published Beyond Resolutions: Kicking off 2026 Strategically.

## Links

- Website: https://www.azranosmanrani.com/
- LinkedIn: https://www.linkedin.com/in/azranosmanrani/
- Twitter/X: https://twitter.com/azranosmanrani
- YouTube: https://www.youtube.com/@AzranOsmanRaniChannel
- Instagram: https://www.instagram.com/azranosmanrani/
- Facebook: https://www.facebook.com/azranosmanrani.public/

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Profile page: https://yespress.io/azran-osman-rani
Published by YesPress — https://yespress.io
Last updated: 2026-10-21