# Azira

> Azira is a global B2B location intelligence and consumer insights company that turns mobile movement and transaction signals into site-selection analysis, audience segments, advertising campaigns, and online and offline measurement. Its business traces to Near; the Azira brand launched in March 2024 after a Blue Torch asset acquisition.

- **Founded:** 2012
- **Headquarters:** Pasadena, United States
- **Founders:** Anil Mathews (Founder of predecessor Near; former CEO, not current Azira CEO), Shobhit Shukla (Co-founder and former president of predecessor Near)
- **Products:** Azira Insights, Azira Audience, Azira Campaigns, Azira Measurement, Azira One
- **Notable:** Company data page reports 13 trillion-plus mobility/location signals and coverage across 44-plus countries., Estimated Visits Core launched with 940,000-plus locations across the US and Canada., Footwear retailer case study reports hundreds of sites evaluated and 100-plus selected in 18 months.

## Products & services

- **Azira Insights** — Location, competitive, trade-area, and consumer analysis, including industry-specific reports.
- **Azira Audience** — Build segments from visitation and mobility behavior; add demographic and interest attributes and audience extensions.
- **Azira Campaigns** — Activate audiences across display, audio, video, CTV, DOOH, and social media.
- **Azira Measurement** — Footfall attribution, incrementality reporting, online conversion pixels, and website-to-visit analysis.
- **Azira One** — Conversational AI location analysis and visualization; travel and tourism beta announced September 1, 2026.
- **Estimated Visits Core** — Cloud feed combining mobility and transactions across 940,000+ US and Canadian locations, 4,000+ brands, and 33 verticals.
- **Origin, Stay and Spend Report** — Destination report combining mobility with aggregated spending to compare visitor origins, trip types, and economic activity.
- **Allspark, Pinnacle, and Compass** — Legacy product names still referenced in service terms: marketing intelligence, operational intelligence, and attribution.

## Achievements

- Company data page reports 13 trillion-plus mobility/location signals and coverage across 44-plus countries.
- Estimated Visits Core launched with 940,000-plus locations across the US and Canada.
- Footwear retailer case study reports hundreds of sites evaluated and 100-plus selected in 18 months.
- Named Overall Data Analytics Company of the Year in the 2025 Data Breakthrough Awards, according to its newsroom.
- 2026 launch releases report more than 15 active patents.

## Latest updates

- **2026-05** — Launched Estimated Visits Core, a mobility and transaction cloud data feed.
- **2026-08** — Announced Adobe Advertising cross-border attribution integration, live initially in APAC.
- **2026-09** — Announced Azira One, initially in beta for destination marketers and travel brands.
- **2026-10** — Published Destination Bryan and Visit McKinney campaign case studies.
- **2026-10** — Introduced the Origin, Stay and Spend Report on October 20.

## Links

- Website: https://www.azira.com/
- LinkedIn: https://www.linkedin.com/company/azira-llc/
- Twitter/X: https://x.com/AziraLLC
- Facebook: http://facebook.com/adnearplatform

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Profile page: https://yespress.io/azira
Published by YesPress — https://yespress.io
Last updated: 2026-10-23