# Ayash Basu

> Ayash Basu is Public Storage’s Chief Revenue and Marketing Officer, responsible for revenue growth, go-to-market and brand strategy across a large self-storage platform. His path joins architecture, consulting, e-commerce and entrepreneurship with a sustained practice in street and travel photography: he founded the visual-experiences marketplace Loculars, which Leica Camera USA acquired, later became a BCG managing director and partner, and joined the board of Leica Society International before moving to Public Storage in January 2026.

- **Role:** Chief Revenue and Marketing Officer at Public Storage
- **Organizations:** Public Storage, Leica Society International, Boston Consulting Group, Canidae, Loculars, McKinsey & Company, Deloitte, Columbia Business School, Indian Institute of Technology Roorkee
- **From:** Kolkata, India
- **Education:** MBA, with distinction, Columbia Business School, Bachelor of Architecture, Indian Institute of Technology Roorkee
- **Known for:** Founded and scaled Loculars, a visual-experiences marketplace acquired by Leica Camera USA and absorbed into Leica Akademie USA., Became a managing director and partner at Boston Consulting Group after earlier marketing and digital-transformation work at McKinsey & Company., Was elected to the board of Leica Society International as a Class of 2027 director.

## Career timeline

- **2001-2007** — Worked in creative and web development at Zeta Global, culminating in a design director role.
- **2007-2009** — Completed an MBA at Columbia Business School; his public biography says he graduated with distinction.
- **2009-2011** — Worked in strategy and operations consulting at Deloitte.
- **2011-2017** — Worked at McKinsey & Company, where he led marketing-effectiveness and digital work for consumer, retail, automotive and luxury clients.
- **2017-2020** — Founded and led Loculars, a marketplace for immersive local photography experiences; Leica Camera USA later acquired the business and absorbed it into Leica Akademie USA in 2021.
- **2020-2021** — Led e-commerce, direct-to-consumer and digital marketing for premium pet-food company Canidae.
- **2021-2026** — Served as a managing director and partner at Boston Consulting Group, focusing on marketing, sales, pricing, industrial goods, automotive, mobility and infrastructure.
- **2025** — Joined the board of Leica Society International as a Class of 2027 elected director.
- **2026** — Joined Public Storage in January as Chief Revenue and Marketing Officer.

## Achievements

- Founded and scaled Loculars, a visual-experiences marketplace acquired by Leica Camera USA and absorbed into Leica Akademie USA.
- Became a managing director and partner at Boston Consulting Group after earlier marketing and digital-transformation work at McKinsey & Company.
- Was elected to the board of Leica Society International as a Class of 2027 director.
- Was appointed Chief Revenue and Marketing Officer of Public Storage in January 2026.
- Co-authored BCG research on how Atlanta could expand startup-led growth and inclusive entrepreneurship.

## Latest updates

- **2026-06** — Shared Public Storage’s announced entry into Canada through its agreement to acquire Public Storage Canada, describing the deal as a landmark growth moment.
- **2026-03** — Highlighted a value-creation milestone in Public Storage’s PS4.0 transformation and the company’s effort to strengthen its brand and industry scale.
- **2026-02** — Publicly announced his new role as Chief Revenue and Marketing Officer at Public Storage and described a remit spanning pricing, channels, customer experience and brand.
- **2026-01** — Announced the end of his four-year chapter at Boston Consulting Group.
- **2025-11** — Announced that he had joined the board of Leica Society International.

## Links

- Website: https://www.ayashbasuphotos.com/
- LinkedIn: https://www.linkedin.com/in/ayashbasu
- Instagram: https://www.instagram.com/basuayash/

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Profile page: https://yespress.io/ayash-basu
Published by YesPress — https://yespress.io
Last updated: 2026-08-21