# AWS Elemental

> AWS Elemental is the video processing business within Amazon Web Services. Its managed cloud services, software and appliances help broadcasters, streaming platforms and other organizations encode, transport, package and monetize live and on-demand video, with AWS storage and content delivery services completing the workflow.

- **Founded:** 2006
- **Headquarters:** Portland, United States
- **Founders:** Sam Blackman (Co-founder and founding CEO), Jesse Rosenzweig (Co-founder and founding CTO), Brian Lewis (Co-founder)
- **Products:** AWS Elemental MediaConvert, AWS Elemental MediaLive, AWS Elemental MediaPackage, AWS Elemental MediaTailor, AWS Elemental MediaConnect
- **Notable:** Acquired by AWS in 2015; official acquisition terms were not disclosed., Launched its initial managed media service suite in 2017 and MediaConnect in 2018., Technology supported a live 4K UHD stream from the International Space Station in 2017.

## Products & services

- **AWS Elemental MediaConvert** — Managed file-based transcoding for on-demand video, with adaptive bitrate outputs and professional processing features.
- **AWS Elemental MediaLive** — Managed real-time encoding for live broadcast and streaming, with redundant pipeline options.
- **AWS Elemental MediaPackage** — Prepares and protects video for delivery, with packaging, DVR-like experiences and DRM integrations.
- **AWS Elemental MediaTailor** — Personalized ad insertion and channel assembly for monetizing streaming video.
- **AWS Elemental MediaConnect** — Live video transport and routing for contribution and distribution workflows.
- **AWS Elemental Link** — HD and UHD devices that send live video sources to MediaLive; original HD launch in 2020, UHD followed in 2021.
- **AWS Elemental Live** — Software and appliances for on-premises live encoding.
- **AWS Elemental Statmux** — Statistical multiplexing for combining live video channels within a constrained transport bandwidth.
- **AWS Elemental Conductor** — Management of on-premises encoding deployments.
- **AWS Elemental MediaLive Anywhere** — Cloud-managed live encoding on customer infrastructure.
- **AWS Elemental Inference** — AI capabilities for video workflows, including contextual metadata generated from live video.

## Achievements

- Acquired by AWS in 2015; official acquisition terms were not disclosed.
- Launched its initial managed media service suite in 2017 and MediaConnect in 2018.
- Technology supported a live 4K UHD stream from the International Space Station in 2017.
- Quality-defined variable bitrate encoding received a Technology and Engineering Emmy Award.
- CoStar reported an 80% reduction in video transcoding and hosting costs after moving to an AWS architecture centered on MediaConvert in 2025.
- Tubi used MediaLive and other AWS services for its Super Bowl LIX stream, which peaked at 15.5 million concurrent viewers.

## Latest updates

- **2026-10** — MediaConnect documentation dated October 9 adds 250 Mbps and 500 Mbps router tiers for TR-07/JPEG XS workflows.
- **2026-10** — MediaConnect workflow monitor gained Elemental Inference discovery and signal-map integration on October 8.
- **2026-09** — AWS announced MediaPackage Dynamic Multiview, Elemental Inference Contextual Metadata, MediaTailor Yield Optimization and Low-Latency Ad Insertion on September 10.
- **2026-03** — MediaConnect added NDI source support on March 17.

## Links

- Website: https://aws.amazon.com/media-services/elemental/
- LinkedIn: https://www.linkedin.com/company/elemental-technologies/
- Twitter/X: https://twitter.com/AWSforMedia
- YouTube: https://www.youtube.com/c/elementaltech
- Instagram: https://www.instagram.com/amazonwebservices/
- Facebook: https://www.facebook.com/amazonwebservices

---

Profile page: https://yespress.io/aws-elemental
Published by YesPress — https://yespress.io
Last updated: 2026-10-17