# Awesome Motive

> Awesome Motive is a privately held software and media company behind WPBeginner, OptinMonster, WPForms, AIOSEO, and other website tools. It builds, acquires, and invests in businesses serving small business owners, creators, agencies, and nonprofits, with a portfolio the company says is used on over 30 million websites.

- **Founded:** 2009
- **Headquarters:** Palm Beach Gardens, United States
- **Founders:** Syed Balkhi (Founder and CEO)
- **Products:** WPBeginner, OptinMonster, WPForms, All in One SEO, MonsterInsights
- **Notable:** Company reports software usage on more than 30 million websites., Operates a distributed team across 50 countries, according to its current About page., Acquired Sandhills’ WordPress products and services in September 2021.

## Products & services

- **WPBeginner** — Free WordPress tutorials and training for beginners.
- **OptinMonster** — Hosted lead capture and conversion campaigns across website platforms.
- **WPForms** — Drag-and-drop WordPress forms, payments, surveys, and integrations.
- **All in One SEO** — WordPress SEO tools for metadata, sitemaps, schema, and audits.
- **MonsterInsights** — Google Analytics reports inside WordPress.
- **SeedProd** — Visual WordPress website and landing page builder.
- **WP Mail SMTP** — WordPress email delivery configuration and diagnostics.
- **Easy Digital Downloads** — WordPress digital commerce, licensing, and subscriptions.
- **AffiliateWP** — Affiliate program management for WordPress.
- **WP Simple Pay** — Stripe payment forms without a full shopping cart.
- **Duplicator** — WordPress backup and migration tools.
- **SearchWP** — Enhanced search for WordPress content.
- **BuddyBoss** — WordPress communities, social learning, and branded mobile apps.
- **Thrive Themes** — WordPress marketing tools including page building and testing.
- **Smash Balloon** — Social media feeds embedded in WordPress.
- **Charitable** — Donation and fundraising tools for nonprofits.
- **Envira Gallery** — Responsive photo and video galleries.
- **PushEngage** — Push notifications and visitor re-engagement.
- **WPConsent** — Self-hosted WordPress cookie consent management.
- **WPChat** — Messaging app connections and AI FAQs for WordPress visitors.
- **WPVibe** — Connects WordPress to AI assistants and publishes tested workflows for supported plugins.

## Achievements

- Company reports software usage on more than 30 million websites.
- Operates a distributed team across 50 countries, according to its current About page.
- Acquired Sandhills’ WordPress products and services in September 2021.
- Acquired BuddyBoss through WPBeginner Growth Fund in July 2024.
- Acquired aThemes through WPBeginner Growth Fund in April 2025.

## Latest updates

- **2025-04** — Announced the aThemes acquisition, including Sydney and Botiga themes.
- **2026-01** — Balkhi’s year-end review reported six product launches, AI training initiatives, and his largest stock buyback following Thomas Griffin’s departure.
- **2026-10** — On October 1, WPVibe announced six tested MemberPress recipes and its Works with AI verification page, including membership setup, coupons, and reporting.

## Links

- Website: https://awesomemotive.com/
- LinkedIn: https://www.linkedin.com/company/awesome-motive-inc/
- Twitter/X: https://x.com/AwesomeMotive
- GitHub: https://github.com/awesomemotive
- Facebook: https://www.facebook.com/awesomemotive/

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Profile page: https://yespress.io/awesome-motive
Published by YesPress — https://yespress.io
Last updated: 2026-10-01