# Avi Jacoby

> Avi “Jack” Jacoby is Fabric’s CEO, an operating executive whose career includes Better Place, Stratasys and the Israeli Air Force. He joined Fabric in 2018, became COO in 2020 and CEO in 2022; a co-CEO arrangement with Curt Avallone was announced in March 2024. He also maintains an oil-painting portfolio focused on landscapes and portraits.

- **Role:** CEO at Fabric
- **Organizations:** Fabric, Stratasys, Better Place, WINT, Israeli Air Force
- **From:** Kibbutz Gonen, Israel
- **Education:** Bachelor’s degree in Architecture and Town Construction, Technion - Israel Institute of Technology, Master’s degree in Diplomacy and Security, Tel Aviv University
- **Known for:** Retired at the rank of brigadier general., Received the Technion President’s Award of Distinction., Led Fabric’s transition from fulfillment services toward selling automation technology.

## Career timeline

- **2010** — Retired from the Air Force; his personal art biography dates the development of his oil-painting practice to this period.
- **2011-2013** — Held executive management roles at Better Place, including COO.
- **2013** — Joined Stratasys in November.
- **2014** — Became Stratasys EVP of Global Human Resources and Training in February.
- **2015** — Began showing paintings in local exhibitions.
- **—** — Served as CEO of smart-water-management company WINT before Fabric.
- **2018** — Joined Fabric as chief of staff; subsequently led its Israel market.
- **2020** — Became Fabric COO.
- **2022** — Became Fabric CEO as the company shifted toward a technology product model.
- **2024** — Fabric announced Curt Avallone as co-CEO alongside Jacoby on March 26.

## Achievements

- Retired at the rank of brigadier general.
- Received the Technion President’s Award of Distinction.
- Led Fabric’s transition from fulfillment services toward selling automation technology.
- During his CEO tenure, Fabric was included in the inaugural XB100 and received a Top Supply Chain Products Award in June 2023; these were company recognitions.

## Latest updates

- **2025-09** — Fabric launched Orchestra on September 9, an AI-native fulfillment software suite; this is a company development during Jacoby’s leadership, not a personal announcement.
- **2024-03** — Fabric announced its co-CEO arrangement with Curt Avallone.
- **2024-02** — Published a Forbes Technology Council article on preparing grocery retail for changing customer preferences and unexpected global events.

## Links

- Website: https://www.avijacoby.com/
- LinkedIn: https://www.linkedin.com/in/avi-jacoby-jack-01340294/

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Profile page: https://yespress.io/avi-jacoby
Published by YesPress — https://yespress.io
Last updated: 2026-10-07