# Avi Chai Outmezguine

> Avi Chai Outmezguine is the founder, chairman and CEO of Becausal, an audience intelligence company formed from Scanbuy’s former data division. A Scanbuy co-founder and former CEO and chairman, he worked across legal affairs, intellectual property and international business development before leading the data business’s next chapter following Kezzler’s 2025 acquisition of Scanbuy’s smart packaging and QR engagement business. His public writing focuses on transparency, measurement and human judgment in AI.

- **Role:** Founder, Chairman and CEO at Becausal
- **Organizations:** Becausal, Scanbuy (co-founder; former CEO and chairman), Forbes Technology Council
- **Education:** BA in Finance, Business School of IEA, Paris, University of Essex, School of Law, Georgetown University Law Center
- **Known for:** Co-founded Scanbuy and held leadership roles across law, international business development and company management., Named co-inventor on US7287696B2 alongside Olivier Attia, Prateek Shrivastava and Roman Zastepine., Developed Scanbuy partnerships with mobile carriers and handset manufacturers.

## Career timeline

- **2000** — Joined Scanbuy’s founding team at inception; subsequently served as general counsel and led global business development.
- **2007** — Named co-inventor on US7287696B2, granted October 30 for decoding and analyzing barcodes using a mobile device.
- **2022** — Identified as Scanbuy co-founder, CEO and chairman in an October interview.
- **2025** — Kezzler announced acquisition of Scanbuy’s smart packaging and QR consumer engagement business on February 11; former data division launched independently as Becausal on April 28, with Outmezguine as CEO.
- **2026** — Continued leading Becausal and publishing arguments about independent measurement, AI accountability and causal audience intelligence.

## Achievements

- Co-founded Scanbuy and held leadership roles across law, international business development and company management.
- Named co-inventor on US7287696B2 alongside Olivier Attia, Prateek Shrivastava and Roman Zastepine.
- Developed Scanbuy partnerships with mobile carriers and handset manufacturers.
- Led Becausal following the separation of Scanbuy’s data and packaging businesses.

## Latest updates

- **2026-09** — Published a Forbes Technology Council article arguing that trust will be central to adtech competition.
- **2026-07** — Published a Built In essay about AI, concentrated power and the US Constitution.
- **2026-06** — Discussed Becausal’s evolution and future Data Store and partnership priorities in a Pulse 2.0 interview.
- **2026-02** — Published a SmartBrief essay advocating independent marketing measurement.

## Links

- LinkedIn: https://www.linkedin.com/in/avi-chai-outmezguine-7655b61

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Profile page: https://yespress.io/avi-chai-outmezguine
Published by YesPress — https://yespress.io
Last updated: 2026-10-26