# Avery Dennison

> Avery Dennison makes self-adhesive label materials, functional films and tapes, apparel branding, RFID tags and digital identification systems. Its two operating groups connect materials manufacturing with item-level information for retailers, brands and industrial customers worldwide.

- **Founded:** 1935
- **Headquarters:** Mentor, United States
- **Founders:** Ray Stanton Avery (Founder of the Avery predecessor business)
- **Products:** Label and packaging materials, Graphics, reflective films and performance tapes, Apparel branding and identification, Smartrac RFID inlays and tags, atma.io
- **Notable:** Commercialized self-adhesive price labels from its 1935 beginnings., Merged with Dennison Manufacturing in 1990., Completed the Smartrac RFID transponder acquisition in 2020 and Vestcom acquisition in 2021.

## Products & services

- **Label and packaging materials** — Pressure-sensitive papers, films and adhesives sold to label converters and packaging customers.
- **Graphics, reflective films and performance tapes** — Materials for vehicle graphics, signs, visibility, bonding and industrial applications.
- **Apparel branding and identification** — Tags, care labels, embellishments and item-level identification for apparel brands and manufacturers.
- **Smartrac RFID inlays and tags** — RFID components and labels giving physical items machine-readable identities; the acquired transponder business joined Avery Dennison in 2020.
- **atma.io** — Connected product cloud for assigning and managing unique digital identities across a product’s journey.
- **Vestcom** — Shelf-edge pricing, productivity and branded messaging solutions for retailers and consumer packaged goods companies; acquired in 2021.
- **Optica** — Supply chain solutions combining intelligent labels, software, field hardware and support; launched for apparel in October 2024, subsequently extended to food.
- **AD IdentiFresh** — RFID inlays for bakery, meat, deli and produce, using Impinj M800-series ICs and antenna designs intended for difficult fresh-food environments.
- **AD Visi Way and AD Visi Secure** — Active Bluetooth Low Energy labels announced in September 2026 for shipment location tracking and tamper evidence; initial orders planned for late 2026.

## Achievements

- Commercialized self-adhesive price labels from its 1935 beginnings.
- Merged with Dennison Manufacturing in 1990.
- Completed the Smartrac RFID transponder acquisition in 2020 and Vestcom acquisition in 2021.
- Reported $8.8555 billion in fiscal 2025 net sales.
- Fast Company recognized Avery Dennison in its 2026 Most Innovative Companies list for Optica.

## Latest updates

- **2026-10** — Appointed Helen Sheirbon president of Solutions Group, effective November 3, 2026; announcement dated October 12.
- **2026-09** — Announced the AD Visi active Bluetooth Low Energy label range, with initial orders expected in late 2026.
- **2026-07** — Reported second-quarter net sales of $2.4629 billion, up 10.9% year over year; organic sales growth was 7.6%.
- **2026-04** — Announced a $75 million minority investment in Wiliot and a board seat.
- **2026-02** — Launched AD IdentiFresh RFID inlays for fresh-food applications.

## Links

- Website: https://www.averydennison.com
- LinkedIn: https://www.linkedin.com/company/avery-dennison/
- Twitter/X: https://twitter.com/AveryDennison
- YouTube: https://www.youtube.com/AveryDennisonVideo
- Instagram: https://www.instagram.com/averydennison/
- Facebook: https://www.facebook.com/AveryDennisonCorporation/

---

Profile page: https://yespress.io/avery-dennison
Published by YesPress — https://yespress.io
Last updated: 2026-10-22