# Avenue Z

> Avenue Z is a Miami-headquartered marketing and public-relations agency built by Jeffrey Herzog through acquisitions and integration. It combines strategic communications, earned media, paid performance, creator marketing, AI search optimization, and Shopify development for consumer, finance, technology, and other growth-oriented brands. Its wager is that reputation and revenue no longer belong in separate agency briefs.

- **Founded:** 2023
- **Headquarters:** Miami, United States
- **Founders:** Jeffrey Herzog (Founder and CEO)
- **Products:** Strategic Communications and PR, Performance Media, AI Search Optimization (AEO), AI Visibility Index (AIVx), Creator and Social Commerce
- **Notable:** Built the initial platform through the 2023 acquisitions of The Snow Agency, Bevel, and Designzillas, followed by Varfaj in 2026., Reported more than $1 billion in ecommerce revenue driven across client campaigns, 500-plus Shopify builds, and 25,000-plus earned media placements following the Varfaj combination., Its self-directed AEO case study reported a 250% increase in AI visibility and dozens of inbound leads from AI platforms.

## Products & services

- **Strategic Communications and PR** — Narrative development, media relations, financial communications, crisis response, public affairs, executive positioning, and reputation management.
- **Performance Media** — Paid acquisition, campaign management, creative testing, attribution, and optimization across Meta, Google, TikTok, and other platforms.
- **AI Search Optimization (AEO)** — Content, technical optimization, reputable media placements, and visibility measurement intended to improve discovery in ChatGPT, Gemini, Perplexity, and other answer engines.
- **AI Visibility Index (AIVx)** — Sector reports that evaluate more than 20 signals influencing visibility in AI search and summarize performance with a proprietary Z-Score.
- **Creator and Social Commerce** — Influencer partnerships, affiliate programs, TikTok Shop strategy, social content, and conversion-oriented creative.
- **Shopify and Ecommerce** — Shopify design and development, UX, conversion-rate optimization, lifecycle marketing, and agentic-commerce preparation, expanded through the 2026 Varfaj acquisition.

## Achievements

- Built the initial platform through the 2023 acquisitions of The Snow Agency, Bevel, and Designzillas, followed by Varfaj in 2026.
- Reported more than $1 billion in ecommerce revenue driven across client campaigns, 500-plus Shopify builds, and 25,000-plus earned media placements following the Varfaj combination.
- Its self-directed AEO case study reported a 250% increase in AI visibility and dozens of inbound leads from AI platforms.
- Named a Certified Agency Partner by Profound in 2026.
- Founder Jeffrey Herzog was included in ADWEEK's 2026 AI Power 50 and PRovoke Media's 2026 Innovator 25 Americas.
- Client case studies report $8.6 million in Shopify revenue for Nori, a 174% store-revenue increase for TWICE, and $1.54 million in attributed first-visit revenue for KYU. These are company-reported results.

## Latest updates

- **2026-02** — Acquired Shopify design and technology partner Varfaj; founder David Conforti joined Avenue Z as Chief Growth Officer.
- **2026-03** — Founder Jeffrey Herzog was named to ADWEEK's AI Power 50.
- **2026-07** — Avenue Z became a Certified Agency Partner of AI-search platform Profound.
- **2026-07** — Herzog was named to PRovoke Media's Innovator 25 Americas.
- **2026-08** — The company said Herzog had completed the acquisition of the remaining ownership interest in 2025 and was now sole owner.
- **2026-09** — Published new paid-media and CRO case stories showing early efficiency gains for consumer-health clients.

## Links

- Website: https://avenuez.com
- LinkedIn: https://www.linkedin.com/company/avenue-z
- Twitter/X: https://x.com/avenuez_network
- YouTube: https://www.youtube.com/@avenuez
- Instagram: https://instagram.com/avenuez_network
- TikTok: https://tiktok.com/@avenuez_

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Profile page: https://yespress.io/avenue-z
Published by YesPress — https://yespress.io
Last updated: 2026-09-23