# Avataar

> Avataar is a Bengaluru- and San Francisco-based AI company that turns static product pages into 3D visuals, interactive experiences, and AI-generated videos for retailers and brands. Founded in 2014 by Sravanth Aluru and co-founders, it began with computer-vision-driven 3D product visualization for e-commerce and has since expanded into a full-stack agentic AI platform and its own distilled video model, Varya, positioned as a cheaper, culturally aware alternative to models like Veo and Runway. Backed by Tiger Global and Peak XV (formerly Sequoia Capital India), Avataar has raised roughly $55 million and counts HP, Victoria's Secret, Lowe's, and others among its customers.

- **Founded:** 2014
- **Headquarters:** Bengaluru, India (with San Francisco, USA presence)
- **Founders:** Sravanth Aluru (Co-founder & CEO), Prashanth Aluru (Co-founder), Gaurav Baid (Co-founder), Mayank Tiwari (Co-founder)
- **Team size:** ~140 employees
- **Products:** Velocity, Varya, Agentic AI Platform, 3D & AR Product Visualization
- **Notable:** Raised one of the largest funding rounds in the applied 3D/AR space ($45M Series B, 2022)., Selected as one of 12 startups in India's $1.2 billion AI Mission., Built Varya, a distilled video model roughly 20x cheaper and ~10x faster than comparable models.

## Products & services

- **Velocity** — An AI tool that turns a product link into professional videos, images and interactive scrolls in a few clicks, handling thousands of SKUs from single products to full catalogs, with an API for automated listings.
- **Varya** — A distilled, culturally aware text/image-to-video model built for e-commerce and India's scale, generating 5-second 720p clips in ~45 seconds at roughly $0.005 per second; planned as an open-weight model on India's AIKosh portal.
- **Agentic AI Platform** — A full-stack enterprise platform for autonomous execution of workflows by domain-specialized AI agents, with adaptive learning and secure, scalable deployment across sectors like PE, healthcare, retail and manufacturing.
- **3D & AR Product Visualization** — Computer-vision-powered creation of life-sized 3D models, 360-degree views and AR experiences for e-commerce marketplaces and D2C brands.

## Achievements

- Raised one of the largest funding rounds in the applied 3D/AR space ($45M Series B, 2022).
- Selected as one of 12 startups in India's $1.2 billion AI Mission.
- Built Varya, a distilled video model roughly 20x cheaper and ~10x faster than comparable models.
- Deployed product-video generation with major brands including HP, Victoria's Secret and Lowe's.
- Powered 3D/AR visual discovery for some of the largest global e-commerce marketplaces.

## Latest updates

- **2026-06** — Launched Varya, a distilled, culturally aware video model priced at roughly $0.005 per second, with plans to open-weight it on India's AIKosh portal.
- **2025-01** — Released Velocity, an AI tool that generates product videos directly from a product link, already used by HP, Victoria's Secret, Lowe's and others.
- **2024-09** — Began testing the fully automated Velocity tool.
- **2022-01** — Raised $45 million Series B led by Tiger Global with Sequoia Capital India.

## Links

- Website: https://www.avataar.ai
- LinkedIn: https://www.linkedin.com/company/avataar-/
- Twitter/X: https://x.com/Avataar
- Instagram: https://www.instagram.com/avataar.ai/
- Facebook: https://www.facebook.com/Avataar.me/

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Profile page: https://yespress.io/avataar
Published by YesPress — https://yespress.io
Last updated: 2026-07-13