# automotiveMastermind

> automotiveMastermind provides predictive sales intelligence, personalized marketing and dealer consulting for automotive retailers. Its Mastermind platform ranks likely buyers, explains buying signals and helps teams act on them through campaigns and sales conversations. The New York company is part of Mobility Global.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Marco Schnabl (Co-founder; former co-CEO), Johannes Gnauck (Co-founder; former co-CEO)
- **Products:** Mastermind Platform, Service-to-Sales Activator, Enterprise EyeQ, Showroom, Acquire
- **Notable:** Launched with six dealers in 2013; company history reports more than 800 by 2016., Current company-reported footprint exceeds 3,300 dealer partners., Moran Chevrolet case study reports 19x ROI, over $1 million profit in H1 2025 and more than 32% of sales attributed to Mastermind; vendor-published, not independently audited.

## Products & services

- **Mastermind Platform** — Predictive sales intelligence with 0-100 Behavior Prediction Scores, buying drivers, customer deal sheets and personalized marketing.
- **Service-to-Sales Activator** — Identifies opportunities to turn service appointments into vehicle replacement conversations.
- **Enterprise EyeQ** — OEM incentive planning and activation, with customer-level private offers and performance measurement.
- **Showroom** — Personalized digital vehicle-shopping experience; a six-model recommendation carousel was added in 2025.
- **Acquire** — Uses third-party audiences, including Polk data, to map potential buyers outside a dealership database by ZIP code and run outreach campaigns.
- **Mastermind CoPilot / Fritz** — Generates customer-specific call scripts, emails and SMS; conversational prompts and translation into over 100 languages arrived in January 2026.
- **Mastermind Mobile** — Mobile access to sales intelligence through a phone or tablet browser.
- **Command Center** — Daily prioritized opportunities and engagement, website, incentive and service updates in a homepage dashboard.
- **Dealer Relations and Mastermind Academy** — On-site or virtual consultative training on a stated 30-45-day cycle, reporting support and complimentary role-based learning.

## Achievements

- Launched with six dealers in 2013; company history reports more than 800 by 2016.
- Current company-reported footprint exceeds 3,300 dealer partners.
- Moran Chevrolet case study reports 19x ROI, over $1 million profit in H1 2025 and more than 32% of sales attributed to Mastermind; vendor-published, not independently audited.

## Latest updates

- **2026-07** — Mobility Global completed separation from S&P Global on July 1; automotiveMastermind is among its brands.
- **2026-02** — DriveCentric integration expanded to two-way synchronization.
- **2026-01** — Fritz gained conversational prompts, objection handling and translation into more than 100 languages.
- **2026-01** — Command Center launched to prioritize daily sales and BDC workflows.

## Links

- Website: https://www.automotivemastermind.com/
- LinkedIn: https://www.linkedin.com/company/automotivemastermind-llc/
- Twitter/X: https://twitter.com/automastermind
- YouTube: https://www.youtube.com/channel/UCHgTdJL2IP2C6JZeVW0H1KA
- Instagram: https://www.instagram.com/automastermindinc/
- Facebook: https://www.facebook.com/automotiveMastermind/

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Profile page: https://yespress.io/automotivemastermind
Published by YesPress — https://yespress.io
Last updated: 2026-10-02