# Austin Harrison

> Austin Harrison is the co-founder and CEO of Northbeam, a San Francisco-based marketing intelligence platform that uses first-party data and machine learning to give e-commerce and D2C brands an accurate picture of which ads are actually driving revenue. Before pivoting to martech, Harrison built a parallel career in digital entertainment — co-founding an animation company that worked with Hasbro, Disney, and NBC Universal, and earlier running MediaTrip, an online animation channel that earned an Entertainment Weekly Top 10 Internet Phenomenon ranking. At Northbeam, he has led the company to track over $130 billion in ad-attributed revenue across 800+ brands, raised $40 million in total funding, and launched industry-first attribution models developed in partnership with Meta, TikTok, and Snapchat.

- **Role:** CEO & Co-Founder at Northbeam
- **Organizations:** Northbeam, Harrison Brooks LLC, MediaTrip, Dentsu America, Structure Capital, Luminar Technologies, Sweetfin, Imbellus, Noble Transmission
- **Nationality:** American
- **Education:** Bachelor of Business Administration (BBA), University of Southern California, MBA, Emory University
- **Known for:** Co-founded Northbeam, which has tracked over $130 billion in ad-attributed revenue and $25 billion in ad spend across 800+ brands, Led Northbeam to 37x year-over-year revenue growth between July 2021 and July 2022, Raised $40M in total funding including a strategic growth round led by HighPost Capital (Mark Bezos' firm) and Silversmith Capital Partners

## Career timeline

- **1999** — Founded MediaTrip, an online animation channel. Ranked #4 Internet Phenomenon of the Year by Entertainment Weekly; nominated for an HBO comedy award.
- **~early 2000s** — Helped build and manage random sampling for NetRatings (later spun off and partially acquired by Nielsen), establishing roots in audience measurement.
- **2005** — Co-founded Harrison Brooks LLC, an animation development and production company. Created content for Hasbro's Transformers TV series, Disney, NBC Universal, and Kelsey Grammer.
- **2008** — Joined Dentsu America as Head of Digital Media, managing their digital media team.
- **2011** — Left Dentsu America; went on to roles at Luminar Technologies, Sweetfin, Structure Capital, Imbellus, and Noble Transmission.
- **2019** — Co-founded Northbeam with Dan Huang to solve the problem of wasted marketing spend in ecommerce through machine-learning attribution.
- **2022** — Raised $15M Series A led by Silversmith Capital Partners; Northbeam achieved 37x year-over-year revenue growth from July 2021 to July 2022.
- **2024** — Launched Northbeam Apex, a direct integration with Meta to improve ad performance; platform passed 800+ brand customers.
- **2025-03** — Collaborated on Churp, a new comedy/animation subscription service from Titmouse animation studio, announced at SXSW 2025.
- **2025-10** — Launched Clicks + Deterministic Views, an industry-first attribution model developed in partnership with Meta, TikTok, Snapchat, Pinterest, and others. Simultaneously announced $15M growth investment led by HighPost Capital (co-founded by Mark Bezos) and Silversmith Capital Partners, bringing total raised to $40M.
- **2026-04** — Launched Northbeam Incrementality, described as setting a new standard for advertising measurement.

## Achievements

- Co-founded Northbeam, which has tracked over $130 billion in ad-attributed revenue and $25 billion in ad spend across 800+ brands
- Led Northbeam to 37x year-over-year revenue growth between July 2021 and July 2022
- Raised $40M in total funding including a strategic growth round led by HighPost Capital (Mark Bezos' firm) and Silversmith Capital Partners
- Launched the industry-first Clicks + Deterministic Views attribution model in partnership with Meta, TikTok, Snap, Pinterest, and others
- Created content for Hasbro's Transformers animated TV series through Harrison Brooks LLC
- MediaTrip ranked #4 Internet Phenomenon of the Year by Entertainment Weekly in 1999
- MediaTrip nominated for HBO comedy award
- Served as Head of Digital Media at Dentsu America, one of the world's largest advertising networks

## Latest updates

- **2026-04** — Northbeam launched Northbeam Incrementality, a new standard for advertising measurement.
- **2025-10** — Northbeam launched Clicks + Deterministic Views, an industry-first attribution model. Raised $15M growth investment led by HighPost Capital and Silversmith Capital Partners (total: $40M raised).
- **2025-03** — Collaborated on Churp, Titmouse's new animation subscription service, announced at SXSW 2025.
- **2025-04** — Featured on Rock n' Roll Research Podcast (Episode #136), discussing Northbeam, marketing attribution, and his dual career in entertainment.
- **2024-08** — Northbeam launched Northbeam Apex, a direct integration with Meta to improve ad platform performance.

## Links

- Website: https://northbeam.io
- LinkedIn: http://www.linkedin.com/in/maustinharrison
- Twitter/X: https://twitter.com/MAustinHarrison
- YouTube: https://www.youtube.com/watch?v=1F8ZizZfKYg

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Profile page: https://yespress.io/austin-harrison
Published by YesPress — https://yespress.io
Last updated: 2026-05-17