# AUSTERE

> AUSTERE is a Dallas-headquartered creative and marketing agency founded by Natasha Brito that builds visual identities, social campaigns, advertising, content and release strategies for musicians, labels and selected consumer brands. Its distinctive wager is that identity should come before distribution: define the artist's archetype and visual world first, then make the posts, ads, videos and websites agree. The company now packages that thinking three ways - selective agency engagements, Artist House education and coaching, and the Storia planning product.

- **Founded:** 2012
- **Headquarters:** Dallas, United States
- **Founders:** Natasha Brito (Founder and CEO)
- **Products:** Visual identity and creative direction, Social media marketing, Advertising and exposure, Web design, Artist House
- **Notable:** Reports 350+ clients served, 41 million+ followers generated and $23 million+ in digital sales generated across 15 years in business., Reports that its Hey Violet engagement produced 64,000+ new Instagram followers, 3.4 million streams across two EPs and 850,000+ music-video views in six months., Reports 29 million+ streams over six months for Rob Simonsen's debut solo album campaign and visual world.

## Products & services

- **Visual identity and creative direction** — Archetype-led brand strategy, visual narratives, album and campaign art, graphic design, video and content systems.
- **Social media marketing** — Platform strategy, ideation, manual publishing, influencer and UGC programs, community management and organic growth work.
- **Advertising and exposure** — Media strategy and buying across social, streaming and search platforms, plus publicity, playlisting and DSP distribution support.
- **Web design** — Artist and brand websites designed to convert attention into streams, merchandise sales and owned email audiences.
- **Artist House** — The education arm of AUSTERE, offering memberships, coaching, courses, templates, databases and recorded expert sessions for DIY musicians.
- **Iconic Artist Blueprint** — A 12-module course covering identity, release systems, marketing and content, offered publicly at $94 in 2026 with lifetime access.
- **Storia** — A guided product that produces an artist archetype, marketing plan and social calendar; priced at $199, or $999 with an AUSTERE team review.
- **The Shot List** — A searchable, human-reviewed directory of music photographers, videographers, makeup artists and stylists, with free artist search and optional paid creator visibility.

## Achievements

- Reports 350+ clients served, 41 million+ followers generated and $23 million+ in digital sales generated across 15 years in business.
- Reports that its Hey Violet engagement produced 64,000+ new Instagram followers, 3.4 million streams across two EPs and 850,000+ music-video views in six months.
- Reports 29 million+ streams over six months for Rob Simonsen's debut solo album campaign and visual world.
- Reports 34,000+ TikTok follower growth in three months, 20+ viral videos and 700,000 playlist-driven streams for Izza Roze during 2024-2025.
- Reports a 300% engagement increase and 95,000+ first-single streams for Frankie Muriel's 2025 solo campaign.
- Artist House reports 11,000+ artists in its community, 1,600+ five-star reviews and an archive of 564+ coaching calls.

## Latest updates

- **2026-07** — Natasha Brito appeared on The intellijend Podcast to discuss artist branding, content and the 'subliminal narrative' framework.
- **2026** — AUSTERE launched Storia, a guided artist-marketing plan and social-calendar product with an optional human review from the agency.
- **2026** — The AUSTERE ecosystem introduced The Shot List, a human-reviewed directory connecting musicians with photographers, videographers, makeup artists and stylists.
- **2025** — AUSTERE documented ongoing 360-marketing engagements for Izza Roze and Frankie Muriel, publishing follower, engagement and streaming results.
- **2025-09** — Natasha Brito appeared as a panelist at LAUNCH Dallas 2025.

## Links

- Website: https://www.byaustere.com
- LinkedIn: https://www.linkedin.com/company/byaustere
- YouTube: https://www.youtube.com/channel/UCe05S-1oYTSNFx2XoSXrKOA
- Instagram: https://www.instagram.com/austere
- Facebook: https://www.facebook.com/austereagency

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Profile page: https://yespress.io/austere
Published by YesPress — https://yespress.io
Last updated: 2026-09-21