# Aurelius

> Aurelius is a user research repository and insights platform that helps UX researchers, designers, and product teams organize, tag, analyze, search, and share qualitative research data. Founded in 2015 in Minneapolis by UX veterans Zack Naylor and Joseph Szczesniak, the mostly bootstrapped company (backed by TinySeed's Spring 2021 accelerator batch) positions itself as the structured, rigor-first alternative to Dovetail, spreadsheets, and scattered docs - with unlimited users, projects, and storage on every plan, plus AI Assist for turning interview notes into key insights in seconds.

- **Founded:** 2015
- **Headquarters:** Minneapolis, United States
- **Founders:** Zack Naylor (Co-Founder & CEO), Joseph Szczesniak (Co-Founder)
- **Team size:** 2-10 employees
- **Products:** Aurelius Research Repository, Key Insights & Recommendations, AI Assist, Notes Editor, Aurelius Podcast
- **Notable:** Named a TC Top Pick at TechCrunch Disrupt 2020, Featured in Forrester's 'High Impact Research' report, Selected for TinySeed's Spring 2021 accelerator batch

## Products & services

- **Aurelius Research Repository** — Cloud platform for organizing, tagging, analyzing, and sharing qualitative user research data and insights across projects and teams, with unlimited users, projects, and storage on all plans.
- **Key Insights & Recommendations** — Structured workflow for capturing synthesized findings, linking them to raw data, and turning them into shareable recommendations and reports for stakeholders.
- **AI Assist** — AI feature that generates summary paragraphs and key themes from note groups and captures them as Key Insights with one click; updated in 2024 to analyze multiple interviews and datasets at once.
- **Notes Editor** — Rebuilt rich notes editor for capturing and marking up research sessions, launched alongside AI Assist.
- **Aurelius Podcast** — Long-running podcast hosted by Zack Naylor featuring conversations with UX research and product leaders such as Jon Kolko.

## Achievements

- Named a TC Top Pick at TechCrunch Disrupt 2020
- Featured in Forrester's 'High Impact Research' report
- Selected for TinySeed's Spring 2021 accelerator batch
- Built and sustained as a mostly bootstrapped, founder-controlled SaaS for a decade
- Aurelius Podcast has run 55+ episodes with leading UX research and product voices

## Latest updates

- **2024-08** — AI Assist major update: generate summaries and key themes across multiple interviews, usability tests, and datasets at once.
- **2023-10** — Launched AI Assist and an all-new notes editor, bringing AI-generated summaries and key insights to projects.
- **2023-08** — Aurelius Podcast returned after a nearly two-year break with new episodes on strategic research.

## Links

- Website: https://www.aureliuslab.com
- LinkedIn: https://www.linkedin.com/company/aurelius
- Twitter/X: https://twitter.com/aureliuslab
- YouTube: https://www.youtube.com/@aureliuslab
- Facebook: https://www.facebook.com/aureliuslab/

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Profile page: https://yespress.io/aurelius
Published by YesPress — https://yespress.io
Last updated: 2026-08-05