# Audiense

> Audiense combines audience research, AI campaign planning, location analytics and ecommerce conversion tracking. The PSG-backed business brings together the original Audiense social intelligence company, Buxton and Elevar, serving brands, agencies, retailers and other organizations making marketing and physical expansion decisions.

- **Founded:** 1994
- **Headquarters:** Fort Worth, United States
- **Founders:** Tom Buxton (Co-founder of Buxton, the 1994 predecessor business), David Glover (Co-founder of Buxton, the 1994 predecessor business), Javier Burón (Co-founder and former CEO of the original Audiense / SocialBro), Alfredo Artiles (Co-founder and former CTO of the original Audiense / SocialBro), Luis Pablo Pardo (Co-founder of SocialBro, documented in contemporary reporting)
- **Products:** Audiense Discover, Audiense Action, Audiense In-Person, Audiense Online, Audiense Data Services
- **Notable:** Buxton acquired the original Audiense in March 2025., Elevar achieved Shopify Certified Technology Partner status in July 2026., CALM’s published customer story reports a 746.49% rise in Meta ad conversions after adopting Soprism; this is an individual customer result.

## Products & services

- **Audiense Discover** — Audience research, segmentation, affinities, influencer analysis and reporting; the current home for legacy Insights, Affinio, Soprism, Connect and Demand.
- **Audiense Action** — AI-assisted audience exploration, persona conversations, creative feedback and campaign briefs grounded in consumer data.
- **Audiense In-Person** — Buxton-powered location intelligence, site scoring, market planning and SCOUT mapping.
- **Audiense Online** — Elevar-powered server-side conversion tracking and session enrichment for Shopify and other commerce platforms through an API.
- **Audiense Data Services** — Data appends, enrichment, APIs and MCP connections for external systems and AI workflows.

## Achievements

- Buxton acquired the original Audiense in March 2025.
- Elevar achieved Shopify Certified Technology Partner status in July 2026.
- CALM’s published customer story reports a 746.49% rise in Meta ad conversions after adopting Soprism; this is an individual customer result.
- Ledbury’s published story reports 13.8% more attributable Meta revenue and 19.5% more purchases within 12 months of moving to Elevar.

## Latest updates

- **2026-07** — Elevar announced Shopify Certified Technology Partner status on July 21.
- **2026-07** — July 7 brand and website launch organized the offering around Discover, Action, Online and In-Person, with Data Services.
- **2026-06** — Company announced seven senior leadership appointments across commercial, finance, product and partnership functions.

## Links

- Website: https://www.audiense.com/
- LinkedIn: https://www.linkedin.com/company/audiense/
- Twitter/X: https://twitter.com/AudienseCo
- GitHub: https://github.com/AudienseCo
- YouTube: https://www.youtube.com/@AudienseCo
- Facebook: https://www.facebook.com/audienseco

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Profile page: https://yespress.io/audiense
Published by YesPress — https://yespress.io
Last updated: 2026-10-24