# Audience Republic

> Audience Republic is an all-in-one CRM and marketing platform built for the live events industry - festivals, venues, promoters, artists and creators. It helps event organisers capture first-party fan data through gamified presale registrations, competitions and waitlists, then convert that audience into ticket sales via email, SMS and paid ads, all with sales attribution so teams can see what actually moved tickets. Founded by former promoter Jared Kristensen after he lost money on an event, the company has worked with 300+ festivals and clients including Live Nation, AEG Presents, Frontier Touring and TEG.

- **Founded:** 2016
- **Headquarters:** Sydney, Australia (with an office in Los Angeles, USA)
- **Founders:** Jared Kristensen (CEO & Co-founder)
- **Team size:** ~25 employees
- **Products:** Audience CRM, Data Capture, Event Campaign Manager, Email Marketing, SMS Marketing
- **Notable:** Worked with 300+ music festivals worldwide, Signed enterprise clients including Live Nation, AEG Presents, Frontier Touring and TEG, Backed by Y Combinator and Blackbird Ventures

## Products & services

- **Audience CRM** — A single fan database with profiles and segmentation so organisers can target the right people across email, SMS and ads.
- **Data Capture** — Gamified presale registrations, competitions, waitlists and sign-up forms where fans earn points by sharing, referring friends and following.
- **Event Campaign Manager** — Plan and run event marketing campaigns with sales attribution to measure what drives ticket sales.
- **Email Marketing** — Targeted email campaigns with sales tracking tied back to specific events.
- **SMS Marketing** — Personalised SMS messaging to engage fans and drive on-sale conversions.
- **Paid Ad Audiences** — Sync first-party fan data to Meta, TikTok and Google to build lookalike and retargeting audiences.
- **Marketing Automation** — Automated workflows for presale announcements, competitions, waitlists and targeted messaging.

## Achievements

- Worked with 300+ music festivals worldwide
- Signed enterprise clients including Live Nation, AEG Presents, Frontier Touring and TEG
- Backed by Y Combinator and Blackbird Ventures
- Built a gamified presale/referral system now widely used across the live events industry
- Expanded from Sydney into the US market with a Los Angeles presence

## Latest updates

- **2022-08** — Raised a Series A round with participation from Blackbird Ventures and Y Combinator.
- **2024-01** — Positioned the product as an all-in-one CRM with email, SMS, paid ads and sales attribution for event organisers.

## Links

- Website: https://audiencerepublic.com
- LinkedIn: https://www.linkedin.com/company/audience-republic
- Twitter/X: https://twitter.com/audiencerep
- YouTube: https://www.youtube.com/@audiencerepublic
- Instagram: https://www.instagram.com/audiencerepublic
- Facebook: https://www.facebook.com/AudienceRep

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Profile page: https://yespress.io/audience-republic
Published by YesPress — https://yespress.io
Last updated: 2026-08-04