# Atul Jalan

> Atul Jalan is the Bengaluru-based founder and CEO associated with Algonomy and the founder of its predecessor Manthan. His earlier ventures include MicroTrack, Cybertrek Technologies and Netkraft. Alongside building retail analytics software, he wrote the 2019 Penguin book Where Will Man Take Us? and founded the discussion forum Tomorrow Dialogues. ADA completed its acquisition of Algonomy in July 2026.

- **Role:** Founder and CEO at Algonomy (acquired by ADA in July 2026)
- **Organizations:** Algonomy, Manthan, MicroTrack, Cybertrek Technologies, Netkraft, Tomorrow Dialogues
- **Education:** Computer science coursework; left the course in 1994, University of Calcutta
- **Known for:** Founded four technology ventures: MicroTrack, Cybertrek Technologies, Netkraft and Manthan., Recognised in Analytics India Magazine’s 10 Most Influential Analytics Leaders in India list in 2015., Authored Where Will Man Take Us?, published in April 2019 and recognised as a national bestseller by Penguin Random House India that year.

## Career timeline

- **1991** — Started MicroTrack, a security software business.
- **1994** — Left his University of Calcutta computer science course while running MicroTrack.
- **1995** — Started Cybertrek Technologies, working in intranet, extranet and digital communications.
- **2003-2004** — Conceived and established Manthan; public accounts use both years for its beginning.
- **2004** — His earlier company Netkraft was acquired by Adea Solutions.
- **2005** — Manthan introduced retail analytics products AstrA and ARC.
- **2012** — Manthan announced $15 million from Norwest Venture Partners.
- **2017** — Manthan launched conversational analytics product Maya, integrated with Amazon Alexa.
- **2019** — Published Where Will Man Take Us? with Penguin; launched Tomorrow Dialogues.
- **2021** — Became CEO of Algonomy following the Manthan and RichRelevance merger.
- **2022** — Announced plans to acquire the business of Linear Squared and develop AI engineering capacity in Sri Lanka.
- **2026** — ADA announced completion of its acquisition of Algonomy on July 30; the combined business operates under the ADA brand.

## Achievements

- Founded four technology ventures: MicroTrack, Cybertrek Technologies, Netkraft and Manthan.
- Recognised in Analytics India Magazine’s 10 Most Influential Analytics Leaders in India list in 2015.
- Authored Where Will Man Take Us?, published in April 2019 and recognised as a national bestseller by Penguin Random House India that year.
- Led Algonomy following the 2021 merger of Manthan and RichRelevance.

## Latest updates

- **2026-07** — ADA completed its acquisition of Algonomy; the July 30 announcement quotes Jalan as Algonomy CEO and says the combined business operates under the ADA brand worldwide.

## Links

- Website: https://atuljalan.com/
- LinkedIn: https://www.linkedin.com/in/atul-jalan-6b9210/
- Twitter/X: https://x.com/atul_jalan
- YouTube: https://www.youtube.com/channel/UCHT6foYNiAI00j_J8Ml367Q
- Instagram: https://www.instagram.com/atuljalan_official/

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Profile page: https://yespress.io/atul-jalan
Published by YesPress — https://yespress.io
Last updated: 2026-10-23