# Attero

> Attero is an Indian recycling and critical-materials company that collects end-of-life electronics and lithium-ion batteries, recovers metals through proprietary processes, and provides enterprise IT asset disposition. Selsmart serves households; MetalMandi connects scrap suppliers to organised procurement. Its business joins collection, recycling and the sale of recovered materials.

- **Founded:** 2008
- **Headquarters:** Noida, India
- **Founders:** Nitin Gupta (Co-founder and CEO), Rohan Gupta (Co-founder and COO)
- **Products:** E-waste recycling, Lithium-ion battery recycling, IT asset disposition (ITAD), Selsmart, MetalMandi
- **Notable:** Built an integrated recycling facility at Roorkee following its 2008 launch., Company-reported battery-material recovery above 98% and purity above 99.9%, reiterated in September 2026 reporting., More than 50 granted patents and over 200 patent filings globally, reported in September 2026.

## Products & services

- **E-waste recycling** — Collection, dismantling, processing and material recovery from discarded electronics and electrical equipment.
- **Lithium-ion battery recycling** — End-of-life battery processing and recovery of materials including lithium, cobalt, nickel, manganese and graphite.
- **IT asset disposition (ITAD)** — Enterprise IT buyback, secure data sanitisation or destruction, refurbishment, resale, logistics and documented recycling.
- **Selsmart** — Consumer take-back service offering paid collection of old electronics from homes; launched in July 2024.
- **MetalMandi** — Digital B2B scrap sourcing and trading platform with live pricing, image-based identification, collection and payments; launched in January 2025.
- **Green metals and rare-earth recovery** — Recovery and supply of secondary metals and rare-earth materials, including neodymium, praseodymium and dysprosium.
- **EPR support** — Recycling and documentation services supporting producers’ extended producer responsibility programmes.

## Achievements

- Built an integrated recycling facility at Roorkee following its 2008 launch.
- Company-reported battery-material recovery above 98% and purity above 99.9%, reiterated in September 2026 reporting.
- More than 50 granted patents and over 200 patent filings globally, reported in September 2026.
- Greater Noida R&D Centre of Excellence operationalised with DSIR recognition in September 2026.
- MetalMandi reported over 200,000 downloads in April 2026.

## Latest updates

- **2026-09** — Operationalised the Greater Noida R&D Centre of Excellence, with DSIR recognition; technology portfolio reported at more than 50 granted patents.
- **2026-04** — MetalMandi reported more than 200,000 downloads, over 110,000 registered users and approximately 15,000 tonnes of monthly procurement; third-party marketplace expansion was being prepared.
- **2026-02** — Announced plans to invest around ₹7,000 crore over five years in refining and processing within proposed critical-mineral corridors; locations under evaluation included Tamil Nadu and Andhra Pradesh.
- **2025-12** — Announced ₹150 crore for three regional e-waste plants, copper recycling in Reengus and Greater Noida R&D; funded through internal cash accruals and debt according to YourStory.
- **2025-06** — Announced ₹100 crore to increase annual rare-earth recycling capacity from 300 to 30,000 tonnes within 12–24 months; target, not confirmed completion.

## Links

- Website: https://www.attero.in/
- LinkedIn: https://www.linkedin.com/company/attero-recycling-pvt-ltd/
- Twitter/X: https://twitter.com/AtteroIndia
- YouTube: https://www.youtube.com/channel/UCNEDUFLDXEe3JcjKs6TkAQQ
- Instagram: https://www.instagram.com/atteroindia/
- Facebook: https://www.facebook.com/AtteroIndia/

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Profile page: https://yespress.io/attero
Published by YesPress — https://yespress.io
Last updated: 2026-10-11