# Attentive

> Attentive is an AI-powered marketing platform that helps consumer brands talk to customers the way customers actually want to be reached - over text, email, RCS, and push. Founded in 2016 by Brian Long and Andrew Jones, the company pioneered compliant, personalized SMS marketing and now serves more than 8,000 brands, powering tens of billions of dollars in customer revenue and crossing $500M in annual recurring revenue in 2024.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Brian Long (Co-Founder & Chairman (former CEO)), Andrew Jones (Co-Founder)
- **Team size:** ~1,600 employees
- **Products:** SMS Marketing, Email Marketing, Attentive AI, RCS Business Messaging, Attentive Concierge
- **Notable:** Pioneered compliant, two-tap SMS opt-in that made text marketing scalable for major brands., Crossed $500M in annual recurring revenue in 2024., Grew to more than 8,000 brand customers across retail and e-commerce.

## Products & services

- **SMS Marketing** — Compliant, personalized text-message marketing with the Two-tap mobile opt-in technology that made fast, legal list growth possible.
- **Email Marketing** — AI-assisted email campaigns and automation unified with SMS in a single platform; surpassed 1,000 email customers in 2025.
- **Attentive AI** — Agentic AI that writes, personalizes, schedules, and optimizes campaigns across SMS, email, RCS, and push to save marketers time and lift revenue.
- **RCS Business Messaging** — Rich, branded, interactive messaging that upgrades the texting experience for brands and consumers.
- **Attentive Concierge** — Two-way conversational messaging that lets shoppers ask questions and get human or AI-assisted replies in real time.
- **Audiences & Identity / CDP** — Unified customer profiles, segmentation, and real-time data activation that target messages by behavior and lifecycle stage.

## Achievements

- Pioneered compliant, two-tap SMS opt-in that made text marketing scalable for major brands.
- Crossed $500M in annual recurring revenue in 2024.
- Grew to more than 8,000 brand customers across retail and e-commerce.
- Reached a ~$7B valuation at its 2021 Series E.
- Reported powering more than $29B in customer revenue in the year ending September 2025, up ~48% year over year.
- Surpassed 1,000 email customers in 2025, validating its move beyond SMS into a multi-channel platform.

## Latest updates

- **2025-09** — Reported powering more than $29B in customer revenue over the trailing year, up about 48%.
- **2025-01** — Announced surpassing $500M in annual recurring revenue over the course of 2024.
- **2023-06** — Amit Jhawar named CEO; co-founder Brian Long moved to Executive Chairman.
- **2023-03** — Launched Attentive AI, a data-driven AI approach to save marketers time and increase revenue.

## Links

- Website: https://www.attentive.com
- LinkedIn: https://www.linkedin.com/company/attentivehq
- Twitter/X: https://twitter.com/attentivehq
- YouTube: https://www.youtube.com/c/attentivemobile
- Instagram: https://www.instagram.com/attentivehq
- Facebook: https://www.facebook.com/attentivehq

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Profile page: https://yespress.io/attentive
Published by YesPress — https://yespress.io
Last updated: 2026-06-16