# Attention

> Attention is a New York-based AI platform for B2B revenue teams that goes beyond recording sales calls to actually executing the work that follows them. Founded in 2021 by Anis Bennaceur and Matthias Wickenburg, its AI agents transcribe and score conversations, auto-update the CRM, draft and send follow-ups, and orchestrate next steps across 200+ tools. The company raised a $30M Series B in June 2026 led by RTP Global, and serves 500+ customers including Abridge, Scale, BambooHR, and Preply.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Anis Bennaceur (Co-Founder & CEO), Matthias Wickenburg (Co-Founder & CTO)
- **Team size:** ~98 employees
- **Products:** AI Sales Agents, Call Recording & Transcription, AI Coaching Scorecards, CRM Auto-Update, Ask Attention Anything
- **Notable:** Raised $30M Series B in June 2026 led by RTP Global, with checks from customer executives, 500+ customers and 20M+ AI agent actions processed monthly, 4x year-over-year revenue growth and ~10x average contract value increase over two years

## Products & services

- **AI Sales Agents** — Autonomous agents that execute sales workflows - drafting follow-ups, updating records, and orchestrating next steps - via a Claude Connector, MCP Server, and 200+ integrations.
- **Call Recording & Transcription** — Records and summarizes meetings across Zoom, Google Meet, and Microsoft Teams with support for 100+ languages.
- **AI Coaching Scorecards** — Automatically grades every call against customizable sales frameworks such as MEDDIC and BANT to surface coaching opportunities.
- **CRM Auto-Update** — The original wedge product - uses LLMs to populate Salesforce and HubSpot fields automatically after calls, eliminating manual data entry.
- **Ask Attention Anything** — Natural-language search across all go-to-market data and customer touchpoints, giving leaders instant answers on pipeline and activity.
- **Reporting & Forecasting** — Pipeline forecasting and reporting tools that have cut forecasting error for customers from 15% to 5%.
- **The Context Layer** — A continuously learning system with audit trails that ties every action back to outcomes across the revenue workflow.

## Achievements

- Raised $30M Series B in June 2026 led by RTP Global, with checks from customer executives
- 500+ customers and 20M+ AI agent actions processed monthly
- 4x year-over-year revenue growth and ~10x average contract value increase over two years
- 4.9-star G2 rating
- Helped Certificial cut forecasting error from 15% to 5% and Unify improve win rate 40%
- Delivered 5x coaching efficiency for Abridge and a 70% close-rate lift for Preply

## Latest updates

- **2026-06** — Closed a $30M Series B led by RTP Global to build the AI system that runs revenue teams, not just records them.
- **2026** — Launched The Context Layer and AI Sales Agents with a Claude Connector, MCP Server, and 200+ integrations.
- **2024-10** — Raised $14M Series A to augment all sales functions with AI-powered automations.

## Links

- Website: https://www.attention.com
- LinkedIn: https://www.linkedin.com/company/attentiontech
- YouTube: https://www.youtube.com/watch?v=ChTSehKp8Jk

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Profile page: https://yespress.io/attention
Published by YesPress — https://yespress.io
Last updated: 2026-07-22