# Atlanta Hawks

> The Atlanta Hawks are an NBA franchise and a wider sports-and-entertainment company built around live basketball, State Farm Arena, media, sponsorship, premium hospitality, merchandise, digital fan products, a G League affiliate and community programs. Its edge is local: the organization treats Atlanta's music, entrepreneurial energy and civic life as part of the product, while turning an 82-game season and a busy downtown venue into year-round consumer and brand relationships.

- **Founded:** 1946
- **Headquarters:** Atlanta, United States
- **Founders:** Ben Kerner (Co-founder and original owner), Leo Ferris (Co-founder and original general manager)
- **Team size:** Approximately 1,100 employees in the supplied company data; LinkedIn separately lists 201-500 employees for the Hawks company page, likely reflecting a narrower reporting scope.
- **Products:** Atlanta Hawks games, Tickets and Hawks Membership, State Farm Arena events, Hawks Shop and merchandise, Hawks and State Farm Arena app
- **Notable:** Won the 1958 NBA championship as the St. Louis Hawks., Reached the NBA Eastern Conference Finals in 2015 and 2021., Completed an approximately $200 million transformation of State Farm Arena in 2018.

## Products & services

- **Atlanta Hawks games** — NBA regular-season, preseason and playoff basketball at State Farm Arena, distributed in person and through league and local media partners.
- **Tickets and Hawks Membership** — Single-game tickets, full-season membership, group products, suites and premium hospitality with playoff priority and member benefits.
- **State Farm Arena events** — Basketball, concerts, comedy and other live events, with the Hawks organization participating in venue operations, sales, hospitality and partnerships.
- **Hawks Shop and merchandise** — Team apparel, jerseys, accessories and member-exclusive merchandise sold in-venue and online.
- **Hawks and State Farm Arena app** — Mobile tickets, account management, scores, updates, Hawks Bucks and access to Hawks Rewards.
- **Hawks Rewards** — A loyalty program for Atlanta Hawks, College Park Skyhawks and State Farm Arena that connects challenges, experiences and Hawks Bucks.
- **College Park Skyhawks** — The organization's NBA G League affiliate, providing player development and a lower-cost live basketball product in College Park.
- **Brand partnerships** — Customized sponsorship programs spanning jerseys, broadcasts, arena signage, digital content, hospitality, fan experiences and community initiatives.
- **Atlanta Hawks Basketball Academy** — Camps, clinics and youth basketball programming that expands access to the sport and the franchise.

## Achievements

- Won the 1958 NBA championship as the St. Louis Hawks.
- Reached the NBA Eastern Conference Finals in 2015 and 2021.
- Completed an approximately $200 million transformation of State Farm Arena in 2018.
- State Farm Arena became the first sports and live-entertainment venue in the world to earn TRUE Platinum zero-waste certification in 2022.
- Diverted more than 3 million pounds of waste from landfill during 2023 events.
- Built or refreshed 41 Community Courts and Good Neighbor Clubs with State Farm, serving more than 2.4 million residents according to the Hawks' community reporting.
- Reached more than 117,000 young people through Hawks Foundation-supported efforts in 2025.
- Reported a 46-36 record in 2025-26, the franchise's most wins since 2015-16.

## Latest updates

- **2026-08** — The Hawks announced a 2026-27 local broadcast partnership with Gray Media to carry all non-nationally televised regular-season games on WANF and Peachtree Sports Network.
- **2026-06** — The Hawks and Atlanta-based PrizePicks announced a partnership spanning broadcasts, in-arena integrations, digital platforms and a premium Party Deck.
- **2026-06** — Atlanta selected Kingston Flemings at No. 8 and Zuby Ejiofor at No. 23 in the 2026 NBA Draft.
- **2026-06** — The team extended head coach Quin Snyder after a 46-win season and an outright playoff berth.
- **2026-05** — Onsi Saleh was promoted to president of basketball operations and signed to a long-term extension after finishing runner-up for NBA Basketball Executive of the Year.
- **2026-03** — The Atlanta Hawks Foundation announced a $1.2 million investment in Vision To Learn, part of an effort expected to reach nearly 270 elementary schools by 2028.
- **2025-09** — Paze became the official Hawks jersey patch partner and the official online checkout and digital wallet partner of the team and State Farm Arena.

## Links

- Website: https://www.nba.com/hawks/
- LinkedIn: https://www.linkedin.com/company/atlhawks
- Twitter/X: https://twitter.com/ATLHawks
- YouTube: https://www.youtube.com/c/ATLHAWKS
- Instagram: https://www.instagram.com/atlhawks/
- Facebook: https://www.facebook.com/atlhawks/
- TikTok: https://www.tiktok.com/@atlhawks

---

Profile page: https://yespress.io/atlanta-hawks
Published by YesPress — https://yespress.io
Last updated: 2026-08-13