# Astrid Juanita Stephanie

> Astrid Juanita Stephanie is the co-founder and founding CEO of PT Panen Indonesia Sejahtera, known as PanenID. A food-technology graduate with experience in food businesses and hospitality sales, she worked with Johannes Kristanto to connect farmers directly with hotels, restaurants and catering customers. Her stated ambition includes fairer farm prices and making agriculture attractive to younger people.

- **Role:** Co-founder and founding CEO at PT Panen Indonesia Sejahtera (PanenID); listed as CEO and co-founder in March 2023
- **Organizations:** PT Panen Indonesia Sejahtera (PanenID)
- **Education:** Universitas Gadjah Mada
- **Known for:** Co-founded PanenID, launched in January 2017., PanenID won BEKRAF Startup Pitch Day in November 2016., PanenID joined GnB Accelerator batch three.

## Career timeline

- **Before 2017** — Worked in food businesses including CERES GROUP and in hotels and restaurants; held a national sales manager role.
- **2016** — Developed the PanenID idea with Johannes Kristanto; studied farmer, hotel and restaurant markets from September through December; won a BEKRAF Startup Pitch Day competition in November.
- **2017** — Launched PanenID in January as CEO, with Johannes Kristanto as co-founder; participated in GnB Accelerator’s third batch.
- **2017** — Named in the October 31 EAT Asia-Pacific Food Forum programme as founder of PanenID.
- **2018** — Described about Rp100 million in initial funding from selling her car; discussed expansion and the contribution of Kinara’s Impact Acceleration Program.
- **2019** — PanenID expanded into Yogyakarta in March and opened a PanenFresh retail outlet.
- **2020** — Represented independent hydroponics venture PanenBali in the HighPitch competition; described PanenID as its intended main produce buyer.
- **2021** — Advertised as a speaker for a February 27 food and agriculture entrepreneurship workshop in Denpasar.
- **2023** — Listed as CEO and co-founder in the March fact sheet within the April 2023 Indonesia impact report.

## Achievements

- Co-founded PanenID, launched in January 2017.
- PanenID won BEKRAF Startup Pitch Day in November 2016.
- PanenID joined GnB Accelerator batch three.
- PanenID’s March 2023 impact fact sheet records 300 farmer suppliers and 3,000 tonnes of fresh produce delivered; the reporting period for the volume is unspecified.

## Latest updates

- **2023-03** — An impact fact sheet lists Astrid as CEO and co-founder, and describes PanenID operations in Bali, Jakarta and Yogyakarta, with 300 farmer suppliers.
- **2021-02** — Named as a speaker for the February 27 food and agriculture entrepreneurship workshop at Bali Creative Industry Center in Denpasar.

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Profile page: https://yespress.io/astrid-juanita-stephanie
Published by YesPress — https://yespress.io
Last updated: 2026-10-08