# Astound Digital

> Astound Digital is a global consultancy and systems integrator connecting commerce, sales, service, marketing, and customer data. Founded in 2000 and formerly Astound Commerce, it combines strategy, experience design, platform implementation, AI automation, and ongoing optimization for enterprise clients, with a substantial Salesforce practice.

- **Founded:** 2000
- **Headquarters:** Atlanta, United States
- **Founders:** Igor Gorin (Co-founder; former CEO, North America), Ilya Vinogradsky (Co-founder; board member; previously Chief Solutions Officer), Roman Martynenko (Co-founder; board member)
- **Products:** B2B and B2C commerce, Experience design, Enterprise AI and intelligent automation, Revenue and service modernization, Platform modernization and integration
- **Notable:** Reports more than 3,000 completed projects and 400+ commerce sites., AllSaints case study reports reducing checkout from seven-plus pages to one and launching three localized storefronts in one month., Cybex case study describes integration of five Salesforce cloud and order-management components and 24/7 operational support.

## Products & services

- **B2B and B2C commerce** — Commerce strategy, platform implementation and replatforming, composable storefronts, and marketplace experiences.
- **Experience design** — Customer research, journey design, UX/UI, and digital experience optimization.
- **Enterprise AI and intelligent automation** — AI agent architecture, Salesforce Agentforce implementation, customer data foundations, and workflow automation.
- **Revenue and service modernization** — Sales, service, and field service consulting and implementation across the customer lifecycle.
- **Platform modernization and integration** — Connect CRM, commerce, marketing, ERP, and operational data across enterprise platforms.
- **Performance marketing and demand generation** — Marketing strategy, acquisition, conversion optimization, and analytics.
- **Launch 360 Accelerator** — Reusable Salesforce Commerce Cloud implementation assets used in the Boots Opticians standalone-site project.
- **Salesforce Service Cloud Integration Accelerator for Shopify** — Connects Shopify commerce data and events with Salesforce customer service workflows.
- **AVA (Astound Voice Agent)** — Voice automation framework integrating Salesforce Agentforce, AWS Bedrock, and Google Enterprise Gemini; initial use cases include returns and service interactions.
- **Managed services and optimization** — Ongoing platform support, incident response, maintenance, and iterative improvements; the Cybex engagement includes 24/7 support.

## Achievements

- Reports more than 3,000 completed projects and 400+ commerce sites.
- AllSaints case study reports reducing checkout from seven-plus pages to one and launching three localized storefronts in one month.
- Cybex case study describes integration of five Salesforce cloud and order-management components and 24/7 operational support.
- June 2025 Agentforce announcement reports a first client go-live nine days after general availability and a library exceeding 200 prebuilt agent stubs.
- Company reports 25+ AI agents in production.

## Latest updates

- **2026-10** — October 12: published an article on Storefront Next and the agentic enterprise.
- **2026-10** — October 7: published a Boots Opticians customer showreel describing work from early design discussions in June 2025 to a live standalone site in February 2026.
- **2025-12** — December 2: announced AVA, the Astound Voice Agent framework.
- **2025-06** — June 25: announced expanded Salesforce Agentforce consulting and implementation services.

## Links

- Website: https://astounddigital.com/
- LinkedIn: https://www.linkedin.com/company/astound-digital
- Twitter/X: https://twitter.com/astoundcommerce
- Facebook: https://facebook.com/AstoundCommerce/

---

Profile page: https://yespress.io/astound-digital
Published by YesPress — https://yespress.io
Last updated: 2026-10-21