# Assaf Henkin

> Assaf Henkin is the co-founder and CEO of Jedify, which builds business context infrastructure for enterprise AI. He previously co-founded Kontera, acquired by Amobee in 2014, held executive roles at Amobee, and co-founded Sproutt. His work spans software, content intelligence and enterprise data.

- **Role:** Co-Founder & CEO at Jedify
- **Organizations:** Jedify, Kontera, Amobee, Sproutt, iXL
- **Education:** BS in Computer Information Systems, magna cum laude, San Francisco State University, Joint Executive MBA, Kellogg School of Management, Northwestern University / Recanati, Tel Aviv University
- **Known for:** Co-founded Kontera, acquired by Amobee for $150 million in 2014., Led product work at Kontera; his historical biography reported over 100 million monthly unique visitors across more than 15,000 publishers., Co-founded Jedify, which announced a $24 million Series A in June 2026.

## Career timeline

- **Before Kontera** — Technical lead on large-scale e-commerce applications at iXL.
- **Before 2014** — Co-founded Kontera and led product management and product operations.
- **2014** — Kontera acquired by Singtel subsidiary Amobee for $150 million; Henkin continued at Amobee.
- **2017** — Published on sports audience analytics as Amobee chief insights officer.
- **2018** — Co-founded Sproutt; served as president and COO.
- **2023** — Co-founded Jedify with Adi Elimelech and Erik Shani.
- **2024** — Jedify launched its Semantic Fusion technology, according to its company history.
- **2026** — Jedify announced a $24 million Series A led by Norwest.

## Achievements

- Co-founded Kontera, acquired by Amobee for $150 million in 2014.
- Led product work at Kontera; his historical biography reported over 100 million monthly unique visitors across more than 15,000 publishers.
- Co-founded Jedify, which announced a $24 million Series A in June 2026.

## Latest updates

- **2026-09** — Published an explanation of Jedify’s Snowflake collaboration for continuously maintained business context and Semantic Views.
- **2026-06** — Jedify announced a $24 million Series A led by Norwest with Snowflake Ventures and other investors.
- **2026-06** — Featured in a Fortt Knox conversation with Jon Fortt on CNBC.

## Links

- Website: https://about.me/ahenkin
- LinkedIn: https://www.linkedin.com/in/ahenkin/
- Twitter/X: https://x.com/ahenkin
- Instagram: https://www.instagram.com/ahenkin/

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Profile page: https://yespress.io/assaf-henkin
Published by YesPress — https://yespress.io
Last updated: 2026-10-25