# Askable

> Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.

- **Founded:** 2017
- **Headquarters:** Brisbane, Queensland, Australia
- **Founders:** John Goleby (Co-Founder & CEO), Scott Goleby (Co-Founder), Andreas Zhou (Co-Founder), Vivien Chang (Co-Founder)
- **Team size:** ~130 employees across five continents
- **Products:** Research Suite, Participant Panel, Askable AI / AI Moderated Interviews, Insight Streams, Industry Streams
- **Notable:** Reached major enterprise clients and thousands of users within months of launch, without external funding, Bootstrapped and profitable for roughly six years before raising, Closed a A$22M Series A led by AirTree Ventures (2024)

## Products & services

- **Research Suite** — Self-serve, AI-powered research methods including moderated and unmoderated interviews, prototype testing, surveys, card sorting, tree testing, five-second and first-click testing, and live website/mobile testing.
- **Participant Panel** — A global panel of verified research participants spanning 50+ countries, with incentives handled and a high study show rate.
- **Askable AI / AI Moderated Interviews** — Research-specific AI that can moderate interviews in 15+ languages and help analyze results, positioned as 'human evidence at AI scale.'
- **Insight Streams** — Continuous, automated delivery of human insight - an 'autopilot' for ongoing discovery.
- **Industry Streams** — AI search across a large library of interviews to surface benchmarks and cross-study patterns.
- **Project Delivery** — Fully-managed research studies run end-to-end by Askable's certified researchers.

## Achievements

- Reached major enterprise clients and thousands of users within months of launch, without external funding
- Bootstrapped and profitable for roughly six years before raising
- Closed a A$22M Series A led by AirTree Ventures (2024)
- Grew to ~130 people with offices in Brisbane, London and Chicago
- AI Moderated Interviews reported to have run hundreds of thousands of research conversations

## Latest updates

- **2024-12** — Announced a A$22M Series A led by AirTree Ventures, its first external raise after roughly six years bootstrapped.
- **2025-01** — Expanded AI tooling with AI Moderated Interviews in 15+ languages and continuous Insight Streams.
- **2025-06** — Launched Industry Streams, using AI to search across thousands of interviews for benchmarks and patterns.

## Links

- Website: https://askable.com
- LinkedIn: https://www.linkedin.com/company/askable/
- YouTube: https://www.youtube.com/@askableai

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Profile page: https://yespress.io/askable
Published by YesPress — https://yespress.io
Last updated: 2026-07-13