# Ashley Rose

> Ashley Rose is the co-founder and CEO of Living Security, the Austin-based company that turned dull compliance-checkbox security training into a data-driven discipline it helped name: Human Risk Management. She built the company in 2017 with her husband Drew, starting with in-person cyber escape rooms and scaling into an AI-native platform used by enterprises like Mastercard, Verizon, CVS Health and JPMorgan. A product-obsessed entrepreneur who once funded a kids' snap-change swimwear line on Kickstarter, Rose argues the industry has the human problem backwards: people are not the weakest link, they are the largest attack surface worth investing in.

- **Role:** Co-Founder and CEO at Living Security
- **Organizations:** Living Security, Bella Bare Wear, American Campus Communities, Forbes Technology Council, Austin Technology Council
- **Nationality:** American
- **Education:** Bachelor's, Business Administration, Business Administration (degree)
- **Known for:** Co-founded and scaled Living Security, helping pioneer the Human Risk Management category, Raised over $28M in venture funding ($5M Series A in 2020, $14M Series B in 2021), Grew Living Security to 130+ enterprise clients including Mastercard, Verizon, CVS Health, JPMorgan, HP and Target

## Career timeline

- **pre-2017** — Worked as a Product Owner on a software team at American Campus Communities, learning enterprise workflows and the human element of risk.
- **pre-2017** — Founded Bella Bare Wear, a snap-change kids' swimwear line, raising over $21,000 on Kickstarter.
- **2017** — Co-founded Living Security in Austin with husband Drew Rose, starting with in-person Cyber Escape Room training.
- **2018** — Left her full-time job to become CEO of Living Security full-time.
- **2020** — Raised a $5M Series A led by Silverton Partners.
- **2021** — Raised a $14M Series B led by Updata Partners, expanding from training into Human Risk Management and the Unify platform.
- **2024** — Received a first-time founder award from the Austin Technology Council (ceremony attended by Michael Dell); named to Cybersecurity Ventures' List of Industry Experts.
- **2025** — Launched an AI-native Human Risk Management platform powered by Livvy, extending risk management to both humans and AI agents.

## Achievements

- Co-founded and scaled Living Security, helping pioneer the Human Risk Management category
- Raised over $28M in venture funding ($5M Series A in 2020, $14M Series B in 2021)
- Grew Living Security to 130+ enterprise clients including Mastercard, Verizon, CVS Health, JPMorgan, HP and Target
- Named a Leader in The Forrester Wave: Human Risk Management
- Won a first-time founder award from the Austin Technology Council (2024)
- Selected for Cybersecurity Ventures' 2024 List of Industry Experts
- Raised over $21,000 on Kickstarter for her first venture, Bella Bare Wear
- Maintained roughly 50% female representation on her team

## Latest updates

- **2025** — Living Security launched an AI-native Human Risk Management platform powered by Livvy, an always-on engine analyzing 300+ behavioral, identity and threat signals, and introduced a framework covering both humans and AI agents.
- **2024-06** — Rose received a first-time founder award from the Austin Technology Council and was named to Cybersecurity Ventures' List of Industry Experts.

## Links

- Website: https://livingsecurity.com
- LinkedIn: http://www.linkedin.com/in/ashley-m-rose
- Twitter/X: https://twitter.com/Living_Security
- YouTube: https://www.youtube.com/watch?v=7zglxCXeVow

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Profile page: https://yespress.io/ashley-rose
Published by YesPress — https://yespress.io
Last updated: 2026-07-01