# Ashley Faus

> Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian, a keynote speaker, Stanford instructor, and author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025). She's best known for the 'Content Playground' framework - rejecting the linear marketing funnel in favor of a non-linear, audience-driven content ecosystem. A former musical theater major turned B2B marketing strategist, she argues that trust is the one thing AI cannot automate, and has built a career proving it.

- **Role:** Head of Lifecycle Marketing, Portfolio at Atlassian
- **Organizations:** Atlassian, Stanford Continuing Education, Kogan Page (author)
- **From:** Texas, USA
- **Nationality:** American
- **Education:** Bachelor's in Marketing, University of Texas at Dallas, MBA, University of Texas at Dallas
- **Known for:** Author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025), Winner - American Book Fest Best Book Awards 2025 (Business: Marketing & Advertising), Distinguished Favorite - NYC Big Book Award 2025 (Marketing & Public Relations)

## Career timeline

- **2011-2013** — MBA, University of Texas at Dallas
- **~2012-2014** — Marketing roles at Killick Aerospace and training firm in Texas
- **2014-2015** — Marketing Manager at Duarte, Inc. (Sunnyvale, CA)
- **2017** — Joined Atlassian in Corporate Communications role
- **2018-2020** — Senior Manager, Integrated Media at Atlassian
- **2020-2022** — Director of Integrated Product Marketing at Atlassian
- **2022-present** — Head of Lifecycle Marketing, Portfolio at Atlassian
- **2022-present** — Instructor at Stanford Continuing Education
- **2025** — Published 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page)
- **2025** — Won American Book Fest Best Book Award (Business: Marketing & Advertising)
- **2026** — Keynote speaker at B2BMX 2026 conference

## Achievements

- Author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025)
- Winner - American Book Fest Best Book Awards 2025 (Business: Marketing & Advertising)
- Distinguished Favorite - NYC Big Book Award 2025 (Marketing & Public Relations)
- Top 100 Product Marketing Mentors 2024 and 2025 (Product Marketing Alliance)
- 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 (TopRank Marketing)
- 50 Marchitects to Follow 2022
- Instructor at Stanford Continuing Education
- Featured in TIME Magazine and Forbes
- Head of Lifecycle Marketing at Atlassian (7+ years tenure)
- Keynote speaker at B2BMX 2026, Harvard Business Review, INBOUND, and MarketingProfs B2B Forum
- Published in TIME, Forbes, Journal of Brand Strategy, Content Marketing Institute, HubSpot Blog, Search Engine Journal

## Latest updates

- **2026-04** — Appeared on Full-Funnel B2B Marketing Show Episode 180 discussing lifecycle marketing in 2026 and engaging buyers in the AI era
- **2026-03** — Keynote speaker at B2BMX 2026 conference (Omni La Costa Resort, Carlsbad, CA) - 'Human-Centered Marketing in the Age of AI'
- **2025-05** — Published 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page)
- **2025-04** — Featured on Humans of Martech Episode 165 discussing content that matches actual human thinking
- **2025** — Won American Book Fest Best Book Awards 2025 (Business: Marketing & Advertising)
- **2025** — Distinguished Favorite at NYC Big Book Award 2025 (Marketing & Public Relations)
- **2025** — Named Top 100 Product Marketing Mentors 2025 by Product Marketing Alliance

## Links

- Website: https://ashleyfaus.com/
- LinkedIn: https://www.linkedin.com/in/ashleyfaus
- Twitter/X: https://x.com/ashleyfaus
- Instagram: https://www.instagram.com/ashleyfaus/

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Profile page: https://yespress.io/ashley-faus
Published by YesPress — https://yespress.io
Last updated: 2026-04-26