# Asda

> Asda is a privately held British retailer serving millions of weekly shoppers through superstores, more than 500 Express convenience locations, online grocery, George fashion and homewares, fuel, pharmacies, optical services, mobile and financial products. Founded from the 1965 combination of the Asquith family’s retail operation and Associated Dairies, it built its identity around low prices and large-format shopping. Its present challenge is a three-to-five-year turnaround: restoring availability and customer trust while making that value proposition work across convenience, digital commerce and retail media.

- **Founded:** 1965
- **Headquarters:** Leeds, United Kingdom
- **Founders:** Peter Asquith (Co-founder), Fred Asquith (Co-founder), Sir Noel Stockdale (Co-founder)
- **Team size:** More than 150,000 colleagues
- **Products:** Food and grocery retail, George, Online grocery and Click & Collect, Asda Express, Asda Rewards
- **Notable:** Created the Asda name in 1965 by combining ASquith and DAiries., Introduced general merchandise into its large food stores in 1966 and discounted petrol in 1967., Launched George, described by Asda as the first supermarket clothing brand, in 1989-1990.

## Products & services

- **Food and grocery retail** — Branded and own-label fresh, frozen, ambient and household goods sold through supercentres, superstores, supermarkets and online.
- **George** — Value-focused clothing, footwear, accessories and homewares sold in Asda stores, online and increasingly through standalone George concepts.
- **Online grocery and Click & Collect** — Scheduled home delivery and collection for grocery orders, with an Ocado technology upgrade due to begin in 2027.
- **Asda Express** — Convenience stores serving top-up missions, food-to-go and selected supermarket-priced staples; the estate passed 500 stores in 2026.
- **Asda Rewards** — A loyalty app where shoppers earn pounds into a Cashpot and convert them into vouchers; promotions now include fuel savings.
- **Just Essentials by Asda** — A broad entry-price own-label range covering food, household and personal-care basics.
- **Fuel and food-to-go** — Petrol filling stations plus attached or convenience-led foodservice offers.
- **Pharmacy and optical** — In-store health services including pharmacy, immunisation, blood-pressure and optical care at participating sites.
- **Asda Money and Asda Mobile** — Partner-enabled consumer financial products, travel money, insurance and mobile connectivity under the Asda brand.
- **Asda Media Partnerships** — Retail-media inventory and audience capabilities across Asda and George digital properties for consumer brands.

## Achievements

- Created the Asda name in 1965 by combining ASquith and DAiries.
- Introduced general merchandise into its large food stores in 1966 and discounted petrol in 1967.
- Launched George, described by Asda as the first supermarket clothing brand, in 1989-1990.
- Started online retail service in 1998.
- Opened its 1,000th store in March 2024.
- Expanded Asda Express beyond 500 locations by January 2026.
- Raised £5.8 million for UK primary schools through Cashpot for Schools in 2024.
- Donated the equivalent of more than 38 million meals through its first decade with FareShare.
- Restored product availability above 95% by Q1 2026 after its core systems transition.

## Latest updates

- **2026-07** — Launched a Rewards fuel promotion offering qualifying shoppers 5p per litre off at 321 participating sites.
- **2026-07** — Started a Welsh supplier-development programme with Food and Drink Wales for more than 30 local producers.
- **2026-06** — Announced the first non-US deployment of Amazon Retail Ad Service, rolling out from Q4 2026.
- **2026-06** — Published Nesta partnership findings: six of eight healthier-choice trials increased sales of healthier products.
- **2026-05** — Reported Q1 revenue excluding fuel of £5.0 billion, like-for-like sales down 0.8% and availability above 95%.
- **2026-05** — Partnered with Ocado Group to upgrade online grocery technology beginning in 2027.
- **2026-05** — Introduced more than 400 food and drink lines, refreshed produce and frozen, and reinstated dedicated greengrocer colleagues.
- **2026-03** — Reported FY2025 sales excluding fuel of £21.0 billion, adjusted EBITDA after rent of £764 million and net debt of £3.1 billion.

## Links

- Website: https://www.asda.com/
- LinkedIn: https://www.linkedin.com/company/everythingatasda
- Twitter/X: https://twitter.com/asda/
- YouTube: https://www.youtube.com/user/Asda
- Instagram: https://www.instagram.com/asda/
- Facebook: https://www.facebook.com/Asda/
- TikTok: https://www.tiktok.com/@asda

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Profile page: https://yespress.io/asda
Published by YesPress — https://yespress.io
Last updated: 2026-08-14