# Ascenda

> Ascenda supplies loyalty infrastructure and rewards content to financial institutions, fintechs and merchants. Its services connect bank rewards to airline and hotel programs, travel booking and everyday redemptions, with end-to-end program management and a commercial model tied to content and growth outcomes.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Kyle Armstrong (Co-founder; CEO in company announcements through 2025), Sebastian Grobys (Co-founder), Junyang Ng (Co-founder)
- **Products:** End-to-end loyalty programs, TransferConnect / Global Points Exchange, Travel rewards and redemption portals, Nexus, Loyalty-as-a-service commercial offering
- **Notable:** In 2018, reported working with more than 70 loyalty brands across over 60 markets., Capital One’s 2018 launch offered transfers to 13 frequent-traveler programs., OCBC’s 2023 expansion added eight airline and hotel transfer programs.

## Products & services

- **End-to-end loyalty programs** — Technology, loyalty marketing, advisory and operations for launching, managing and scaling rewards programs.
- **TransferConnect / Global Points Exchange** — Connections that let participating brands transfer rewards into airline and hotel loyalty currencies.
- **Travel rewards and redemption portals** — Branded travel booking and rewards experiences, including flights, hotels and car rentals in the OCBC implementation.
- **Nexus** — Rewards platform used in the 2021 Visa Asia Pacific partnership, with Visa API services supporting authentication and eligible transaction identification.
- **Loyalty-as-a-service commercial offering** — A full suite or selected components with no setup costs or platform fees; charges apply to content and growth outcomes delivered.

## Achievements

- In 2018, reported working with more than 70 loyalty brands across over 60 markets.
- Capital One’s 2018 launch offered transfers to 13 frequent-traveler programs.
- OCBC’s 2023 expansion added eight airline and hotel transfer programs.
- A published 2024 engineering case reduced incremental file-processing memory from about 150MB to 15MB locally.
- DBS Hong Kong rewards partnership launched April 27, 2026.

## Latest updates

- **2026-04** — DBS Hong Kong premium rewards collaboration launched, with further group-market launches planned.
- **2025-10** — bunq partnership announced rewards including airline miles in Germany, France, Spain, Ireland and the Netherlands.
- **2025-09** — Hilton Honors joined the bank-points transfer offering in applicable jurisdictions.
- **2025-07** — Preferred Travel Group partnership added I Prefer points transfers; Abeer Bhatia was appointed President later that month.

## Links

- Website: https://www.ascenda.com/
- LinkedIn: https://www.linkedin.com/company/ascenda-loyalty/

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Profile page: https://yespress.io/ascenda
Published by YesPress — https://yespress.io
Last updated: 2026-10-01