# Ascend Consulting Group

> A student-led consumer research agency connecting startups and enterprise product teams with college researchers for Gen Z interviews, UX testing and recurring product feedback.

- **Founded:** 2024
- **Headquarters:** San Francisco, United States
- **Founders:** William Host (Co-founder), Malcolm Cutler (Co-founder; known as Mac)
- **Products:** Gen Z Insights and Strategy Package, Consumer research and UX feedback
- **Notable:** Reported 300 student applications in its first month., Announced expansion from three campus chapters to six in January 2025., Reports a network of 450+ vetted and trained students across 10 university hubs.

## Products & services

- **Gen Z Insights and Strategy Package** — Student-led consumer research and product recommendations, described in the December 2024 launch announcement.
- **Consumer research and UX feedback** — Interviews, concept testing and weekly feedback for consumer teams.

## Achievements

- Reported 300 student applications in its first month.
- Announced expansion from three campus chapters to six in January 2025.
- Reports a network of 450+ vetted and trained students across 10 university hubs.

## Latest updates

- **2026-10** — Research snapshot: official website features BeReal, Coverd, PFF and Find case studies; observation date, not a publication date.
- **2025-01** — Announced new chapters at Michigan, Boston College and UC Berkeley.

## Links

- Website: https://ascendgroup.co/
- LinkedIn: https://www.linkedin.com/company/ascendconsultinggroup

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Profile page: https://yespress.io/ascend-consulting-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-25