# Aruna

> Aruna is Indonesia's largest integrated fisheries commerce platform, connecting small-scale coastal fishermen directly to domestic and global seafood buyers through a digital supply chain. Founded in 2016 by three Telkom University students, it removes layers of middlemen, uses local agents and mobile tools to onboard fishers, and pairs commerce with traceability, cold chain, and sustainability programs. The company operates across most of Indonesia's coastline and exports to dozens of countries under a 'People, Profit, Planet' mission.

- **Founded:** 2016
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Farid Naufal Aslam (Co-Founder & CEO), Indraka Fadhlillah (Co-Founder & COO), Utari Octavianty (Co-Founder & Chief Sustainability Officer)
- **Team size:** ~300 employees (302 listed mid-2026; reduced by roughly 18% after a 2025 restructuring)
- **Products:** Aruna Heroes / Fishers App, ERP Dashboard, Seafood by Aruna, Value-added & premium seafood, Sustainability programs
- **Notable:** Forbes 30 Under 30 Asia - Class of 2020 (all three founders), Gold medal, ASEAN ICT Awards 2018, Most Social Impact Startup in ASEAN 2019 (Alipay-NUS Social Innovation Challenge)

## Products & services

- **Aruna Heroes / Fishers App** — Mobile tools and a network of local 'hero' agents who help fishermen upload catch photos, transact, and track performance and incentives.
- **ERP Dashboard** — Midstream big-data dashboard for managing transactions, commodities, and supply-chain operations across hubs.
- **Seafood by Aruna** — Downstream e-commerce and wholesale channel selling fresh and value-added seafood to retail and B2B buyers, plus export services.
- **Value-added & premium seafood** — Processed and premium commodities including tuna, blue swimming crab, and lobster, under brands such as Aruna, Bakko, and Toona.
- **Sustainability programs** — Fishery improvement, traceability, GPS-guided responsible fishing, mangrove restoration, and zero-waste initiatives run via the Maritim Nusantara Lestari Foundation.

## Achievements

- Forbes 30 Under 30 Asia - Class of 2020 (all three founders)
- Gold medal, ASEAN ICT Awards 2018
- Most Social Impact Startup in ASEAN 2019 (Alipay-NUS Social Innovation Challenge)
- Winner, Hackathon Merdeka 2016
- Fast Company - 10 Most Innovative Asia-Pacific Companies 2022
- Sustainable Seafood Product 2023 (WWF-Indonesia / Seafood Savers)
- Recognized by President Joko Widodo at the 2019 ASEAN Summit

## Latest updates

- **2023-08** — Became an official member of WWF-Indonesia's Seafood Savers program.
- **2023-09** — Adapted operations toward EU standards for ESG, food safety, and waste ahead of European export plans.
- **2024-07** — Raised fresh capital in a down round and took on conventional debt.
- **2024-10** — Closed a ~$3.2M Series B round led by East Ventures.
- **2025-03** — Restructured with roughly 18% layoffs; said expansion plans continue.
- **2025-01** — Pushed premium exports (tuna, blue swimming crab, lobster) and reported fisher income gains and rising export volumes.

## Links

- Website: https://aruna.id
- LinkedIn: https://www.linkedin.com/company/aruna-indonesia
- Twitter/X: https://twitter.com/arunaindonesia/
- YouTube: https://www.youtube.com/channel/UCswKOypO0y3l4hFlzIicGJQ
- Instagram: https://www.instagram.com/aruna.indonesia/
- Facebook: https://facebook.com/arunaindonesia
- TikTok: https://www.tiktok.com/@arunaindonesia

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Profile page: https://yespress.io/aruna
Published by YesPress — https://yespress.io
Last updated: 2026-08-04