# Artisan

> Artisan is a San Francisco software company building autonomous AI workers for sales. Its flagship product, Ava, researches prospects, writes personalized outreach, handles replies, and books meetings while integrating with or replacing much of the conventional outbound-sales stack. The company pairs a deliberately provocative brand with a more sober operating lesson: autonomy works only when the data, guardrails, customer fit, and human handoff are right.

- **Founded:** 2023
- **Headquarters:** San Francisco, United States
- **Founders:** Jaspar Carmichael-Jack (Co-founder and CEO), Sam Stallings (Co-founder and product and engineering leader)
- **Products:** Ava, Artisan Sales Platform, Watchtower Campaigns, Ava 2.0, Aaron
- **Notable:** Accepted into Y Combinator's Winter 2024 batch., Reached $1 million ARR and more than 120 customers within three months of commercial launch, according to Artisan's September 2024 announcement., Reported 250 customers and $5 million ARR by April 2025.

## Products & services

- **Ava** — An outbound AI BDR that finds and enriches prospects, creates personalized multichannel sequences, handles replies, and books meetings, with configurable approval and escalation rules.
- **Artisan Sales Platform** — An integrated outbound platform combining B2B data, enrichment, intent signals, campaign sequencing, deliverability, CRM sync, analytics, dialing workflows, and meeting booking.
- **Watchtower Campaigns** — Signal-based campaigns that monitor events such as funding, hiring, leadership changes, and website visits to trigger timely outreach.
- **Ava 2.0** — A ground-up enterprise rebuild with autonomous reply handling and booking, tighter CRM controls, security features, centralized deployment, and approval gates.
- **Aaron** — An inbound AI SDR designed to engage website visitors, answer questions, qualify leads, and route or book meetings.
- **Aria** — An AI account executive designed to deliver personalized demos, address objections, and move prospects to the next step.

## Achievements

- Accepted into Y Combinator's Winter 2024 batch.
- Reached $1 million ARR and more than 120 customers within three months of commercial launch, according to Artisan's September 2024 announcement.
- Reported 250 customers and $5 million ARR by April 2025.
- Raised $25 million in Series A funding led by Glade Brook Capital in April 2025.
- SaaStr reported a 4.4% positive reply rate in an Artisan customer case study; a later live presentation cited 7,000 emails and a 3.6% positive rate over six weeks.
- Rebuilt Ava for enterprise deployment with SOC 2 Type II controls, SSO, role-based access, audit logs, and CRM governance.
- Artisan says its largest disclosed rollout supports more than 1,000 sales representatives.

## Latest updates

- **2025-04** — Artisan raised a $25 million Series A led by Glade Brook Capital and reported $5 million ARR and 250 customers.
- **2026-05** — Artisan launched Ava 2.0, a ground-up enterprise rebuild designed to run outbound from research through reply handling and meeting booking.
- **2026-07** — Artisan updated its enterprise rollout material to emphasize approval gates, centralized administration, CRM controls, security, and compliance.
- **2026-09** — The company shifted its message from 'Stop Hiring Humans' to 'be more human,' arguing that Ava should handle repetitive outbound while people make calls, attend events, and build relationships.
- **2026-09** — Artisan announced an Explorium data partnership to broaden company discovery and improve lead context and personalization.

## Links

- Website: https://www.artisan.co
- LinkedIn: https://www.linkedin.com/company/artisanai
- Twitter/X: https://twitter.com/GetArtisanAI
- YouTube: https://www.youtube.com/@GetArtisanAI
- Instagram: https://www.instagram.com/getartisan

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Profile page: https://yespress.io/artisan
Published by YesPress — https://yespress.io
Last updated: 2026-09-26