# Arthur Alvarenga

> Arthur Sales Alvarenga is the Brazilian software engineer and repeat founder behind Hubla, a São Paulo platform for selling digital products, courses, subscriptions, and communities. After spending roughly five years on a neighborhood-networking startup that failed to find a durable market, he and his collaborators turned a manual pain point inside paid WhatsApp groups into ChatPay, joined Y Combinator's Summer 2020 batch, rebranded the company as Hubla, and raised a R$60 million Series A led by Kaszek in 2021. Hubla says it reached breakeven at the end of 2025 after increasing revenue tenfold in two years and is targeting R$2 billion in sales processed during 2026.

- **Role:** CEO and Co-Founder at Hubla
- **Organizations:** Hubla, ChatPay, Behive, Inc., The New Brand Design, Y Combinator
- **Education:** Bachelor's degree in Computer Science, University of San Francisco, Summer 2020 startup accelerator batch, Y Combinator, Stanford University Graduate School of Business
- **Known for:** Turned the paid-group automation product ChatPay into the broader Hubla platform., Led the company through Y Combinator's Summer 2020 batch., Raised a R$60 million Series A led by Kaszek in 2021.

## Career timeline

- **2015** — Co-founded Behive, a neighborhood-community product inspired by Nextdoor.
- **2018** — Became CEO and co-founder of The New Brand Design, according to public career listings.
- **2020** — Co-founded ChatPay, the company later renamed Hubla, and entered Y Combinator's Summer 2020 batch.
- **2021** — Rebranded ChatPay as Hubla and raised a R$60 million Series A led by Kaszek, with participation from FJ Labs, Big Bets, and Kevin Efrusy.
- **2024** — Appeared as a Web Summit Rio speaker and discussed innovation and scaling digital products on the Líderes de Marketing e Vendas podcast.
- **2025** — Hubla reached breakeven at year-end, according to Alvarenga's 2026 interview with Exame.
- **2026** — Hubla reported tenfold revenue growth over two years, set a R$2 billion annual sales-processing target, and presented Hubla Agents at Hubla Day.

## Achievements

- Turned the paid-group automation product ChatPay into the broader Hubla platform.
- Led the company through Y Combinator's Summer 2020 batch.
- Raised a R$60 million Series A led by Kaszek in 2021.
- Led Hubla to reported breakeven at the end of 2025 after tenfold revenue growth over two years.
- Received LinkedIn's Top Voice badge for writing about entrepreneurship challenges, according to his LinkedIn profile.
- Spoke at Web Summit Rio 2024 as Hubla's co-founder and CEO.

## Latest updates

- **2026-07** — At Hubla Day, Alvarenga presented updates to Hubla Agents during an event focused on the impact of AI on digital businesses.
- **2026-04** — Told Exame that Hubla had reached breakeven at the end of 2025, increased revenue tenfold in two years, and was targeting R$2 billion in processed sales during 2026.
- **2026-04** — Described Hubla's transaction-based alignment with creators and its use of AI agents for functions including cart recovery, customer support, and conversion.

## Links

- Website: https://hub.la
- LinkedIn: https://www.linkedin.com/in/arthur-alvarenga-0623b193

---

Profile page: https://yespress.io/arthur-alvarenga
Published by YesPress — https://yespress.io
Last updated: 2026-08-17