# Art Saxby

> Art Saxby is the founder and CEO of Chief Outsiders, established in 2009 to provide fractional marketing leadership to midsize businesses. A finance graduate who moved into marketing at Frito-Lay, he subsequently worked at Kellogg’s, Coca-Cola, Compaq, Imperial Sugar and Hines Horticulture. He coauthored The Growth Gears with Pete Hayes and now leads a firm combining fractional marketing and sales executives, implementation resources and GrowthGears OS.

- **Role:** Founder and CEO at Chief Outsiders
- **Organizations:** Chief Outsiders, LTV Aerospace and Defense, Frito-Lay, Kellogg’s, The Coca-Cola Company, Compaq Computers/HP, Imperial Sugar Company, Hines Horticulture
- **Education:** BS in Finance, University of Southern California, MBA in Finance, Southern Methodist University
- **Known for:** Founded Chief Outsiders in 2009 to bring fractional marketing executives into midsize company leadership teams., Coauthored The Growth Gears: Using a Market-Based Framework to Drive Business Success with Pete Hayes, published in 2016., Participated in Imperial Sugar’s turnaround as vice president of marketing.

## Career timeline

- **Early career** — Worked in corporate finance, including aerospace and defense, before joining Frito-Lay’s strategic planning group and moving into new-product marketing.
- **Before 2000** — Worked in new products at Kellogg’s and subsequently spent seven years at Coca-Cola.
- **2000** — Joined Compaq’s internet-services marketing business.
- **Early 2000s** — Served as vice president of marketing at Imperial Sugar as part of its post-bankruptcy turnaround team.
- **Before 2009** — Served as vice president of corporate development, sales and marketing at Hines Horticulture.
- **2009** — Founded Chief Outsiders.
- **2016** — Published The Growth Gears with Pete Hayes through Advantage Books.
- **2019** — Chief Outsiders was recognized as a Forbes Small Giant.
- **2025** — Chief Outsiders announced its acquisition of Jauntboards and the GrowthGears OS division.
- **2026** — Remained CEO as Dawn Werry became president, effective July 1.

## Achievements

- Founded Chief Outsiders in 2009 to bring fractional marketing executives into midsize company leadership teams.
- Coauthored The Growth Gears: Using a Market-Based Framework to Drive Business Success with Pete Hayes, published in 2016.
- Participated in Imperial Sugar’s turnaround as vice president of marketing.
- Led customer-focused organizational changes at Hines Horticulture.
- Built a firm recognized as a Forbes Small Giant in 2019.

## Latest updates

- **2026-07** — Chief Outsiders announced Dawn Werry as president effective July 1; Saxby continues as CEO with a focus on strategic vision and long-term direction.
- **2025-03** — Chief Outsiders announced the acquisition of Jauntboards and appointed Jeff Loeb general manager of the GrowthGears OS division.
- **2025-02** — Discussed Team Outsiders and the GrowthGears OS platform with Pete Hayes on CEO Growth Talks.

## Links

- Website: https://www.chiefoutsiders.com/profile/art-saxby
- LinkedIn: https://www.linkedin.com/in/artsaxby

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Profile page: https://yespress.io/art-saxby
Published by YesPress — https://yespress.io
Last updated: 2026-10-15