# Arrows

> Arrows is a customer onboarding and digital sales room platform built for B2B teams that live inside HubSpot and Salesforce. Founded in 2020 by longtime friends Daniel Zarick and Benedict Fritz, it turns the spreadsheet-and-hope onboarding process into shared, branded action plans that sync progress straight into the CRM. Backed by $5.3M from Gradient Ventures and HubSpot Ventures, Arrows made a name by removing a third of its own product to build the deepest HubSpot integration in the category - a bet that made it one of the marketplace's most-installed customer success apps.

## Achievements

- Backed by $5.3M from Gradient Ventures (Google's AI fund) and HubSpot Ventures.
- One of the most-installed customer success apps in the HubSpot marketplace, with 1,500+ installs.
- Maintains a 4.8-4.9 star rating across G2 and the HubSpot Marketplace.
- Built a 100% remote team and a 14,000+ subscriber newsletter.
- Rebuilt the product around a native HubSpot integration, syncing onboarding tasks, milestones and health data directly to the CRM.

## Latest updates

- **2025-01** — Arrows leans into AI-powered digital sales rooms with the positioning 'Work every deal like your best deal,' bringing its onboarding playbook upstream into the sales cycle.
- **2025-06** — Continues to rank among the most-installed customer success apps in the HubSpot marketplace with a 4.8-4.9 star rating.

## Links

- Website: https://arrows.to
- LinkedIn: https://www.linkedin.com/company/arrows-to
- Twitter/X: https://twitter.com/arrows_to

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Profile page: https://yespress.io/arrows-ripped-out-a-third-of-its-product
Published by YesPress — https://yespress.io
Last updated: 2026-08-07