# Arrowfly

> Arrowfly, formerly WTWH Media, combines specialist B2B journalism, events, branded content, and marketing programs across engineering, healthcare and life sciences, and food, retail and hospitality. Its Clara platform reports campaign engagement and performance for marketing partners.

- **Founded:** 2006
- **Headquarters:** Cleveland, United States
- **Founders:** Scott McCafferty (Co-founder; former CEO; chairman from 2025), Mike Emich (Co-founder)
- **Products:** Specialist media networks, Industry events, Clara, Content Studio and marketing programs, The Exchange Network (TEN)
- **Notable:** Portfolio exceeded 40 brands and 45 industry events at the July 2026 rebrand announcement., The March 2025 CEO appointment announcement reported six strategic acquisitions and more than doubled revenue since the Mountaingate partnership., Mountaingate’s January 2023 announcement said WTWH had appeared on the Inc. 5000 more than ten times.

## Products & services

- **Specialist media networks** — More than 40 brands spanning engineering; healthcare and life sciences; and food, retail and hospitality. Publications, newsletters, podcasts, and video.
- **Industry events** — Conferences, expos, executive exchanges, summits, and sponsorship opportunities, including Robotics Summit & Expo and HealthLeaders Exchanges.
- **Clara** — Proprietary campaign performance platform with real-time reporting, audience analytics, segmentation, and multichannel insights. Capabilities are company-described.
- **Content Studio and marketing programs** — Sponsored articles, white papers, eBooks, research, multimedia, webinars, lead generation, and account-based marketing.
- **The Exchange Network (TEN)** — Invitation-only, year-round healthcare executive community with peer connections, curated intelligence, and tools including a vendor directory and funding tracker.
- **AI for Engineers** — Year-round engineering initiative combining a news desk, conference, original research, and advisory board.

## Achievements

- Portfolio exceeded 40 brands and 45 industry events at the July 2026 rebrand announcement.
- The March 2025 CEO appointment announcement reported six strategic acquisitions and more than doubled revenue since the Mountaingate partnership.
- Mountaingate’s January 2023 announcement said WTWH had appeared on the Inc. 5000 more than ten times.

## Latest updates

- **2026-10** — The October press index announces RoboBusiness’s rebrand as Robotics Summit & Expo West.
- **2026-10** — The Exchange Network announced October 1; corporate press index reposted the news October 20.
- **2026-10** — Prosper Company acquisition announced October 2; corporate press index lists it October 19.
- **2026-10** — Corporate press index lists AI for Engineers and MDO Medtech Innovation Board launches.
- **2026-07** — WTWH Media became Arrowfly on July 13.

## Links

- Website: https://www.arrowfly.com/
- LinkedIn: https://www.linkedin.com/company/arrowfly/
- Twitter/X: https://x.com/Arrowfly_LLC
- Instagram: https://www.instagram.com/wtwh_media/
- Facebook: https://www.facebook.com/Arrowfly.LLC

---

Profile page: https://yespress.io/arrowfly
Published by YesPress — https://yespress.io
Last updated: 2026-10-25