# Arnulfo Ventura

> Arnulfo Ventura is a Los Angeles-based food and beverage executive and Senior Vice President of Strategy at Siddhi Capital. He founded Cobá, held business-development roles at PepsiCo and Califia Farms, led Beanfields and Alter Eco as CEO, and co-founded Project Potluck, a professional community supporting people of color in consumer packaged goods.

- **Role:** Senior Vice President of Strategy at Siddhi Capital
- **Organizations:** Siddhi Capital, Project Potluck, UNBUN Foods, Alter Eco Foods, Beanfields, Califia Farms, PepsiCo, Cobá, Bonadea Drinks, Merrill Lynch, Gensler Architects, Killefer Flammang Architects
- **Education:** MBA, Stanford University Graduate School of Business, BA, Architecture, University of California, Berkeley
- **Known for:** Co-founded the aguas frescas business that became Cobá., Led Beanfields through a turnaround; its January 2019 sales showed triple-digit year-over-year growth., Helped develop Califia Farms’ direct-to-consumer e-commerce platform launched in 2016.

## Career timeline

- **2000-2002** — Worked as a junior architectural designer at Gensler Architects and Killefer Flammang Architects.
- **2002-2006** — Worked as a private wealth advisor at Merrill Lynch.
- **2008** — Completed his Stanford MBA and co-founded Bonadea Drinks.
- **2011** — Bonadea was rebranded as Cobá, an aguas frescas beverage company.
- **2012** — Joined 14 other business leaders in a White House meeting about the fiscal cliff.
- **2013** — Left Cobá to join PepsiCo’s Naked Emerging Brands group.
- **2015-2018** — Held business-development and e-commerce leadership roles at Califia Farms.
- **2018** — Became CEO of Beanfields in July.
- **2020** — Co-founded Project Potluck with Ibraheem Basir and Ayeshah Abuelhiga.
- **2022** — Became CEO of Alter Eco in January.
- **2023** — Left Alter Eco’s CEO role in September; Keith Bearden succeeded him before its December acquisition.
- **2024** — Joined Siddhi Capital in February as Senior Vice President of Strategy.
- **2025** — Identified as UNBUN CEO in its February product-launch announcement.

## Achievements

- Co-founded the aguas frescas business that became Cobá.
- Led Beanfields through a turnaround; its January 2019 sales showed triple-digit year-over-year growth.
- Helped develop Califia Farms’ direct-to-consumer e-commerce platform launched in 2016.
- Co-founded Project Potluck in 2020.
- Served as a founding member of PepsiCo’s Global eCommerce Steering Committee.

## Latest updates

- **2026-04** — The FruitGuys reported that Project Potluck’s community represented more than 1,400 people and had made more than 300 mentorship connections.
- **2025-02** — UNBUN’s product-launch announcement identified Ventura as CEO and described its majority-deal partnership with Siddhi Capital.
- **2024-12** — Listed as a Pitch Slam judge at NOSH Live Winter 2024.
- **2024-02** — Joined Siddhi Capital as Senior Vice President of Strategy.

## Links

- Website: https://www.siddhicapital.co/team-1/arnulfo-ventura
- LinkedIn: https://www.linkedin.com/in/arnulfoventura

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Profile page: https://yespress.io/arnulfo-ventura
Published by YesPress — https://yespress.io
Last updated: 2026-10-09