# Arnaud Plas

> Arnaud Plas is the co-founder and CEO of Prose, the New York based beauty-tech company that makes custom haircare and skincare to order, one formula per person. A former L'Oreal digital and e-commerce executive, he left big CPG in 2017 to attack the one-size-fits-all model with AI-driven consultations and a software-run, make-after-you-buy factory. Under his watch Prose reached profitability in 2023, sold more than 10 million bespoke products, and pushed net sales past $140 million on its way to an estimated $160 million in 2024.

- **Role:** Co-Founder & CEO at Prose
- **Organizations:** Prose, L'Oreal, Henkel
- **Nationality:** French
- **Education:** Master's degree, NEOMA Business School, Executive program (strategy, marketing, finance, digital operations, customer-centricity), Massachusetts Institute of Technology (MIT)
- **Known for:** Built Prose into the global leader in personalized beauty, Reached DTC profitability in May 2023, a rarity in the category, Sold more than 10 million unique customized products

## Career timeline

- **early career** — Began in consumer goods at Henkel, working across home care and personal care categories
- **2010** — Co-founded an online business with his father selling construction hardware across Europe
- **pre-2017** — Joined L'Oreal; served as Skincare Group Manager for L'Oreal Paris in France, then VP of Digital & E-commerce Strategy leading L'Oreal USA's digital transformation
- **2017** — Co-founded Prose with Paul Michaux, Nicolas Mussat and Catherine Taurin; launched December 2017
- **2021** — Prose raised a Series C; total funding reached around $75 million
- **2023** — Prose reached profitability (May 2023), launched skincare, and exceeded $140 million in net sales
- **2024** — Named a BeautyMatter NEXT Entrepreneur of the Year finalist; Prose projected roughly $160 million in net sales

## Achievements

- Built Prose into the global leader in personalized beauty
- Reached DTC profitability in May 2023, a rarity in the category
- Sold more than 10 million unique customized products
- Conducted over 6 million AI-powered consultations
- Grew net sales past $140 million (2023), with an estimated $160 million in 2024
- Tripled revenue three years in a row with about 75% of revenue on subscription
- Built Prose as a Certified B Corporation, public benefit corporation, and climate-neutral company
- Developed proprietary, patent-pending AI personalization technology and a software-run made-to-order supply chain
- BeautyMatter NEXT 2024 Entrepreneur of the Year finalist

## Latest updates

- **2024-10** — Prose reported surpassing $140 million in net sales and projected roughly $160 million for 2024, pushing further into skincare and curly-hair customers.
- **2024-09** — Named a BeautyMatter NEXT 2024 Entrepreneur of the Year finalist.

## Links

- Website: https://prose.com
- LinkedIn: http://www.linkedin.com/in/arnaudplas
- Twitter/X: https://twitter.com/arnaudplas
- Facebook: https://facebook.com/prosehair

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Profile page: https://yespress.io/arnaud-plas
Published by YesPress — https://yespress.io
Last updated: 2026-06-04