# Armen Adjemian

> Armen Adjemian is the co-founder and CEO of DISQO, an advertising intelligence company built around consented consumer opinions and digital behavior. A USC graduate who began at PwC, he founded DISQO with longtime friends and colleagues Armen Petrosian and Drew Kutcharian. His public interviews emphasize testing, data quality and making measurement useful for business decisions.

- **Role:** Co-founder and CEO at DISQO
- **Organizations:** DISQO, PricewaterhouseCoopers, Blue Media Ventures, Venture Group, Glendale Water and Power
- **Education:** Bachelor’s degree in Kinesiology, University of Southern California, Master’s degree in Accounting, University of Southern California
- **Known for:** Co-founded DISQO in 2015., Led DISQO through its $85 million Series B announced in August 2021., DISQO ranked No. 301 on Deloitte’s 2021 Technology Fast 500, with 414% growth.

## Career timeline

- **Early career** — Began in finance and accounting at PricewaterhouseCoopers.
- **2005** — Founded Venture Group, according to published career biography.
- **Before DISQO** — Led Blue Media Ventures; also held a role at Glendale Water and Power.
- **2014** — Identified fragmented consumer data as a problem with his future co-founders.
- **2015** — Co-founded DISQO with Armen Petrosian and Drew Kutcharian.
- **2018** — DISQO secured $13.5 million in funding.
- **2021** — DISQO announced an $85 million Series B led by Sageview Capital.
- **2022** — DISQO acquired Feedback Loop.
- **2025** — DISQO launched free self-serve Brand Lift for media companies.
- **2026** — Continued as CEO as DISQO appointed Terri Walter CMO and introduced AI Search Lift.

## Achievements

- Co-founded DISQO in 2015.
- Led DISQO through its $85 million Series B announced in August 2021.
- DISQO ranked No. 301 on Deloitte’s 2021 Technology Fast 500, with 414% growth.
- Led DISQO during the 2022 acquisition of Feedback Loop.

## Latest updates

- **2026-06** — AI Search Lift release body is dated June 17, 2026; the resource index labels it July 17. The product extends measurement to brand engagement in LLMs and AI-powered search.
- **2026-05** — ANA listed Adjemian and Mike Bregman for a May 28 session on AI and media measurement.
- **2026-04** — DISQO appointed Terri Walter CMO, reporting to Adjemian.
- **2026-03** — Discussed TV measurement at Convergent TV World alongside Carmela Fournier and Ioanna Protogiannis.

## Links

- Website: https://www.disqo.com/
- LinkedIn: https://www.linkedin.com/in/armenadjemian

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Profile page: https://yespress.io/armen-adjemian
Published by YesPress — https://yespress.io
Last updated: 2026-10-20