# Arketa

> Arketa is an AI-powered operating system for boutique fitness and wellness businesses. Founded in 2020 by Rachel Lea Fishman and Josh Archer, the New York-based platform lets yoga, pilates, gym and recovery studios manage class booking, payments, memberships, on-demand video, courses, branded apps and marketing from a single dashboard. Arketa has processed nearly $500 million in transactions and supports thousands of studios and instructors, and raised a $15M Series A led by Inspired Capital in 2025.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Rachel Lea Fishman (Co-Founder & CEO), Josh Archer (Co-Founder)
- **Team size:** ~55 employees
- **Products:** Class & Appointment Booking, Memberships & Loyalty, On-Demand Video Library, Branded Website & Mobile App, CRM, Marketing & Automations
- **Notable:** Processed nearly $500 million in transactions, Raised $15M Series A led by Inspired Capital (2025), Supports thousands of wellness studios and instructors

## Products & services

- **Class & Appointment Booking** — Scheduling and check-in for in-studio, online and hybrid group classes and private sessions, with waitlists, waivers and payments.
- **Memberships & Loyalty** — Recurring memberships, packages and loyalty programs to build predictable studio revenue.
- **On-Demand Video Library** — Hosting and selling of on-demand video content, courses and programs for passive income.
- **Branded Website & Mobile App** — White-label branded website and mobile app so studios keep their identity across every touchpoint.
- **CRM, Marketing & Automations** — Client CRM with email/SMS notifications, referral programs and marketing automations.
- **Operations & Reporting** — Analytics, reporting, accounting and bookkeeping tools for multi-location studios.
- **Arketa AI** — AI-powered assistant and customer service chat built specifically for fitness and wellness studios.

## Achievements

- Processed nearly $500 million in transactions
- Raised $15M Series A led by Inspired Capital (2025)
- Supports thousands of wellness studios and instructors
- Featured on Forbes for its Series A raise
- Customer Corevibe grew 4x in seven months on the platform
- ~92% of customers are women-led businesses

## Latest updates

- **2025-06** — Raised $15M Series A led by Inspired Capital to accelerate product development and market share.
- **2025** — Launched Arketa AI, an assistant built specifically for fitness studios.
- **2025** — Reported processing nearly $500 million in transactions across thousands of studios.

## Links

- Website: https://arketa.com
- LinkedIn: http://www.linkedin.com/company/arketa
- Twitter/X: https://twitter.com/arketafitness
- YouTube: https://www.youtube.com/watch?v=JFVofuMjPhI
- Instagram: https://www.instagram.com/arketafitness/
- Facebook: https://www.facebook.com/arketa.co/

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Profile page: https://yespress.io/arketa
Published by YesPress — https://yespress.io
Last updated: 2026-07-22