# AriZona Beverage Co.

> AriZona Beverage Co. is the privately held, family-controlled New York drinks company behind the brightly patterned Big Can. It sells ready-to-drink teas, juice cocktails, Arnold Palmer beverages, energy drinks, sparkling water, coffee, alcoholic extensions and merchandise through mass retail, convenience stores, food-service channels and its own online shop. Its unusual competitive edge is a linked system: conspicuous packaging does much of the advertising, high-volume production and distribution hold down unit costs, and the 99-cent price printed on many Big Cans turns affordability into a public promise.

- **Founded:** 1992
- **Headquarters:** Woodbury, New York, United States
- **Founders:** Don Vultaggio (Co-founder and Chairman), John Ferolito (Co-founder and former co-owner)
- **Team size:** About 1,500 employees companywide and roughly 350 at headquarters, as reported by the Los Angeles Times in 2022.
- **Products:** AriZona Big Can teas, Juice cocktails and fruit drinks, Arnold Palmer beverages, Energy drinks, SANTA FÉ sparkling water
- **Notable:** Built one of the best-known value propositions in U.S. packaged beverages around the 99-cent Big Can., Reached nearly 16% of U.S. ready-to-drink tea volume in 2020, according to Beverage Marketing Corp. data reported by the Los Angeles Times., Sold roughly one billion 99-cent cans annually as reported in 2022.

## Products & services

- **AriZona Big Can teas** — Large-format ready-to-drink iced teas led by Green Tea with Ginseng and Honey, Lemon Tea, Raspberry Tea and Sweet Tea; many U.S. cans carry a printed 99-cent suggested price.
- **Juice cocktails and fruit drinks** — Colorful shelf-stable drinks including Mucho Mango, Watermelon and fruit-punch variants in cans, bottles and multipacks.
- **Arnold Palmer beverages** — Licensed tea-and-lemonade products sold in multiple formats, with the golfer's name and image associated with AriZona distribution since the early 2000s.
- **Energy drinks** — Tea-based caffeinated products including RX Energy and fruit-led energy flavors using green-tea extract, ginseng, honey and juice components.
- **SANTA FÉ sparkling water** — Flavored sparkling waters positioned as low-calorie, no-added-sugar alternatives, with 10 calories or fewer per drink according to AriZona.
- **AriZona Hard and Arnold Palmer Spiked** — Alcoholic brand extensions produced and marketed with licensed beverage partners, including hard tea and spiked tea-lemonade offerings.
- **Cold brew coffee and hydration mixes** — Adjacent beverage products sold through the company's online storefront and selected retail channels.
- **Merchandise and direct-to-consumer shop** — Apparel, accessories, drinkware, collectibles, subscriptions and build-a-pack drink assortments that monetize the brand's packaging aesthetic.

## Achievements

- Built one of the best-known value propositions in U.S. packaged beverages around the 99-cent Big Can.
- Reached nearly 16% of U.S. ready-to-drink tea volume in 2020, according to Beverage Marketing Corp. data reported by the Los Angeles Times.
- Sold roughly one billion 99-cent cans annually as reported in 2022.
- Grew into a business reported at approximately $3 billion in annual revenue by Inc. in 2024.
- Opened a 600,000-square-foot New Jersey factory in 2019; Retail Brew reported output capacity of about 4,730 beverages per minute.
- Opened AriZonaLand factory tours and a first retail store experience in New Jersey in 2024.
- Maintained private ownership and family control in a beverage market dominated by public conglomerates.

## Latest updates

- **2026-07** — AriZona launched a Big Can QR-code sticker promotion built around five collectible reward designs.
- **2026-07** — AriZona Hard announced Double Hard, a new 10% ABV line for the ready-to-drink alcohol market.
- **2026-05** — The company highlighted new flavors including Whipped Pineapple Orange, Rizzler Berry and other limited or novel extensions.
- **2026-03** — AriZona detailed an expanded tea-based energy portfolio including RX Energy and fruit-forward caffeinated flavors.
- **2026-02** — AriZona promoted its SANTA FÉ sparkling-water line as a low-calorie, no-added-sugar alternative.
- **2025-09** — AriZona and Mike's Hot Honey announced a limited-edition collection of sweet-and-spicy drinks.
- **2024-09** — AriZonaLand opened its New Jersey factory experience, including tours, brand exhibits and the company's first retail store.

## Links

- Website: https://drinkarizona.com
- LinkedIn: https://www.linkedin.com/company/arizona-iced-tea
- Twitter/X: https://x.com/drinkarizona
- YouTube: https://www.youtube.com/channel/UCs0BiVnJQH6DVKaTzITTGAg
- Instagram: https://www.instagram.com/DrinkArizona/
- Facebook: https://www.facebook.com/AriZonaIcedTea
- TikTok: https://www.tiktok.com/@drinkarizona

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Published by YesPress — https://yespress.io
Last updated: 2026-08-12