# Arena Hub

> Arena Hub is a São Paulo sports innovation and business development company connecting startups, sports organizations, brands and investors. Its services include ecosystem membership, mentoring, acceleration and partner-led startup challenges across sports, media and entertainment.

- **Founded:** 2019
- **Headquarters:** São Paulo, Brazil
- **Founders:** Fernando Patara (Cofounder and Head of Innovation), Pedro Daniel (Co-creator / cofounder)
- **Products:** Basic ecosystem membership, Podium Labs, Pitch Lap, Desafio COB de Startups, Desafio Ticket Sports de Startups
- **Notable:** Opened digitally on May 14, 2020., Almost 90 startups reported at the first anniversary in May 2021., 2024 Pitch Lap selected five finalists from more than 30 applicants; Trashin won.

## Products & services

- **Basic ecosystem membership** — Free ecosystem groups, digital questionnaire assessment and inclusion in the startup map.
- **Podium Labs** — Sports and entertainment startup acceleration through specialist mentoring, education, strategic connections and possible investment.
- **Pitch Lap** — Stock Car startup challenge combining a pitch during a lap at Interlagos with a formal jury presentation.
- **Desafio COB de Startups** — Brazilian Olympic Committee challenge with mentoring and industry access; 2025 edition awarded R$100,000 across three winners.
- **Desafio Ticket Sports de Startups** — Partner challenge for participation sports, with mentoring, market access and a published R$50,000 prize pool.
- **Arena Hub Intelligence** — Platform announced for year-round discovery of applicants and publication of results in the second COB challenge.

## Achievements

- Opened digitally on May 14, 2020.
- Almost 90 startups reported at the first anniversary in May 2021.
- 2024 Pitch Lap selected five finalists from more than 30 applicants; Trashin won.
- 2025 COB challenge attracted 163 startups, selected ten finalists and awarded R$100,000.
- Second COB challenge launched October 1, 2026, with 11 innovation themes.

## Latest updates

- **2026-10** — Second COB challenge opened October 1; deadline January 10, 2027, final scheduled May 18, 2027; 11 themes and COB NEXT STARTUPS announced.
- **2026-09** — EPSI conference agenda listed signature of a collaboration agreement with Arena Hub.
- **2026-06** — Ticket Sports announced its startup challenge with Arena Hub and prizes totaling R$50,000.
- **2025-09** — Sensorial won the COB challenge; Pro Soccer placed second and Trashin third.

## Links

- Website: https://www.arenahub.com.br/
- LinkedIn: https://www.linkedin.com/company/arenahubsp
- YouTube: https://www.youtube.com/channel/UCMW5MEmfp1gfT0TZvM2VEwA
- Instagram: https://www.instagram.com/arenahubsp/
- Facebook: https://www.facebook.com/arenahubsp

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Profile page: https://yespress.io/arena-hub
Published by YesPress — https://yespress.io
Last updated: 2026-10-08