# Archetype

> Archetype is a global communications and marketing agency formed in 2019 from the merger of Text100 and Bite. Owned by Next 15, it combines a long technology-storytelling heritage with brand strategy, PR, creative production, digital marketing, analytics and behavioral science for innovation-led companies. More than 600 people across 21 offices serve clients including Shopify, EA SPORTS, Hinge Health, Ai2, Cisco, IBM and Chainalysis.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Products:** Integrated communications and PR, Brand strategy and creative, Digital marketing and analytics, Archetype Ascend, Founder and executive narratives
- **Notable:** Built an EA SPORTS editorial platform spanning 14 countries and multiple languages that produces more than 1,000 stories per month., Helped Hinge Health double share of voice against competitors through an expert-led consumer media program., Archetype UK earned Certified B Corporation status with an 87.5 B Impact score in February 2024.

## Products & services

- **Integrated communications and PR** — Narrative development, media relations, reputation, executive visibility, issues and crisis support across markets.
- **Brand strategy and creative** — Positioning, identity systems, campaign concepts, content and multimedia production for technology-led brands.
- **Digital marketing and analytics** — Paid media, social, search, SEO, AI visibility, digital experience and measurement connected to communications programs.
- **Archetype Ascend** — Strategic communications and support for BIPOC founders, executives, investors and organizations seeking authentic engagement with diverse audiences.
- **Founder and executive narratives** — Workshops, profile development, media and speaker preparation, LinkedIn content and ongoing counsel for visible leaders.

## Achievements

- Built an EA SPORTS editorial platform spanning 14 countries and multiple languages that produces more than 1,000 stories per month.
- Helped Hinge Health double share of voice against competitors through an expert-led consumer media program.
- Archetype UK earned Certified B Corporation status with an 87.5 B Impact score in February 2024.
- Archetype Ascend won Gold in The Drum Awards in 2024.
- Archetype was named one of PRWeek's Best Places to Work in North America in 2024.

## Latest updates

- **2025-12** — Archetype UK published its 2026 media outlook, arguing that AI discovery, creator-led media and paid amplification require PR, content and digital to operate together.
- **2025-07** — The UK team described an integrated PR, SEO and content approach designed for visibility in AI-generated answers.
- **2025-01** — Archetype published a rapid CES 2025 recap from its North America and France teams.
- **2024-12** — Archetype announced recognition as one of PRWeek's Best Places to Work in North America.
- **2024-11** — Archetype Ascend won Gold in The Drum Awards.
- **2024-10** — Next 15 formed Marker Collective from Archetype, Outcast and Nectar; Archetype also announced B Corp status for its North American and UK businesses.

## Links

- Website: https://www.archetype.co
- LinkedIn: https://www.linkedin.com/company/archetypeagcy
- Twitter/X: https://twitter.com/Archetype_World/
- Instagram: https://www.instagram.com/archetype_agcy/
- Facebook: https://facebook.com/ArchetypeAgcy/

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Profile page: https://yespress.io/archetype
Published by YesPress — https://yespress.io
Last updated: 2026-09-23