# Archetype AI

> Archetype AI is a San Mateo-based physical AI company founded by former Google Advanced Technology and Projects (ATAP) leaders. It builds Newton, a multimodal foundation model that fuses real-time data from cameras, radar, microphones, accelerometers and dozens of other sensors with natural language, so machines can perceive, understand and reason about the physical world. On top of Newton, the company ships an Archetype Platform, an Agent Toolkit and prebuilt Physical Agents that turn raw sensor streams into actionable insight for manufacturing, construction, energy, telecom and city infrastructure. It raised a $35M Series A in November 2025, bringing total funding to $48M.

- **Founded:** 2024
- **Headquarters:** San Mateo, California, United States
- **Founders:** Ivan Poupyrev (Co-Founder & CEO), Brandon Barbello (Co-Founder & COO), Leonardo Giusti (Co-Founder & Chief Design Officer), Jaime Lien (Co-Founder & Chief Scientist), Nicholas Gillian (Co-Founder & CTO)
- **Team size:** 67 employees (LinkedIn; company describes a 40+ global team)
- **Products:** Newton, Archetype Platform, Agent Toolkit, Physical Agents / Newton Agents, Lenses
- **Notable:** Emerged from stealth in April 2024 with Newton, described as a first-of-its-kind foundation model for the physical world., Demonstrated that Newton learns physical laws (mechanics, thermodynamics, electromagnetics) from raw sensor data without human labels., Raised $48M total across seed and Series A within about 18 months.

## Products & services

- **Newton** — A multimodal Physical AI foundation model that perceives, understands and reasons about the physical world in real time by fusing signals from cameras, radar, LIDAR, microphones, accelerometers, gyroscopes, thermometers, pressure and chemical sensors with natural language. Newton learns physical laws directly from raw sensor data without explicit programming or human labels.
- **Archetype Platform** — A platform for developing, customizing and deploying Physical AI applications and agents on top of Newton, including on-premises deployment where the sensors live.
- **Agent Toolkit** — Developer tooling for building custom Physical Agents that turn multi-sensor streams into perception, understanding and real-world action with minimal additional training.
- **Physical Agents / Newton Agents** — A portfolio of ready-to-deploy agents for industrial process monitoring, operator task verification and safety monitoring.
- **Lenses** — Purpose-built applications that translate raw sensor data into actionable insight for specific problems and industries.

## Achievements

- Emerged from stealth in April 2024 with Newton, described as a first-of-its-kind foundation model for the physical world.
- Demonstrated that Newton learns physical laws (mechanics, thermodynamics, electromagnetics) from raw sensor data without human labels.
- Raised $48M total across seed and Series A within about 18 months.
- Attracted strategic backing from Hitachi, Amazon, Samsung and Bezos Expeditions.
- Signed early deployments with Volkswagen, Kajima, NTT DATA and the City of Bellevue.
- Launched the Archetype Platform, Agent Toolkit and a portfolio of ready-to-deploy Physical Agents.

## Latest updates

- **2025-11** — Raised $35M Series A led by IAG Capital Partners and Hitachi Ventures to scale deployment of Physical Agents; launched the Archetype Platform and Agent Toolkit.
- **2025-12** — Announced Newton Agents, a portfolio of ready-to-deploy Physical AI agents for industrial operations.
- **2026-04** — Featured in The National discussing 'hacking' everyday objects like doorknobs and plants as the future of physical AI.

## Links

- Website: https://www.archetypeai.io
- LinkedIn: https://www.linkedin.com/company/archetype-ai
- Twitter/X: https://twitter.com/PhysicalAI
- YouTube: https://www.youtube.com/@ArchetypeAI
- Instagram: https://www.instagram.com/archetype_AI/

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Profile page: https://yespress.io/archetype-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-13